As consumers appear to struggle with finding a use for many of the rapidly growing array of technology features in new vehicles, Chevy is lagging significantly behind the pack, according to the results of the J.D. Power 2024 U.S. Tech Experience Index Study, which explores owner satisfaction with vehicular tech through detailed surveys and analytics.
Chevy achieved a rating of only 432 out of a possible 1,000 points ranking user experience with automotive tech, well below the study average of 494 points.
This year’s Tech Experience Index Study offered only an overall ranking including both premium and mass-market brands. For 2023, Chevy was also below average in the overall ranking with its 480 score falling short of the overall study average of 503 points. However, Chevy achieved sixth place in the Mass Market segment with its 478 study average.
Also notable is the fact customers are less satisfied with automakers’ tech on average in 2024, as well as that of Chevy in particular. J.D. Power senior director Kathleen Rizk noted that “this year’s study makes it clear that owners find some technologies of little use and/or are continually annoying,” although “a strong advanced tech strategy is crucial for all vehicle manufacturers.”
Recognition technology, including “gesture control” and facial recognition, is particularly disliked by new vehicle owners in 2024 per the study. A full 21 percent of those surveyed see no use for the technology, which is also reported as causing a whopping 43.4 problems per 100 vehicles.
Most drivers also prefer to maintain direct, personal, hands-on control of their vehicle and eschew advanced driver assistance systems (ADAS) except for very specific tasks such as blind spot monitoring. A second, passenger-specific display screen is also valued very little by many respondents. Direct driver monitoring is also widely disliked, lowering the score of former tech leader Tesla in particular.
The study is meant to complement the J.D. Power U.S. Initial Quality Study (IQS) and the J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study. It gathered data from 81,926 people who had owned new 2024 model-year vehicles for at least 90 days at the time of the survey, with the information gathered between July 2023 and May 2024.
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Guess nobody cares about JD Powers" research...since "Full-Size GM Truck Sales Beat Ford By More Than 35K Units During Q2 2024."
If tech satisfaction, as measured by the survey, relates in any way to sales then one would expect Ford to sell fewer than GM since Ford scored considerably lower than Chevrolet and GMC in the study.
I believe in test drives and pocket books. Those seem to make more sense that surveys. It might impact sales but I am not sure by how much. I think the Silverado EV is the best in class even if its not selling the best. Like it better than Rivian and much better than the CyberTruck. More range and better bed to use. Just can't afford the $$ they are asking for it.
More tech means more gouging and they don't care if we don't want it.
JD Power is onto something here. Having previously owned a 2020 Sierra, and now a 2024 model, it gives me insight regarding innovation for innovations' sake, and tech for tech's sake. Our 2020 had a column shift. Loved it. Our new precision shift Trans has a poorly placed console shifter. Really? Iam pretty sure it can precision shift just as well thru a column stalk. It looks like they just stuck it on there without regard for ergonomics. They shoved the cup holders nearly out of reach for the driver. Maybe a minor quibble, but there's a case for leaving well enough alone.
I was looking at 2024 Silverados. Ultimately, I decided to keep my existing truck. I couldn't configure a 2024 the way I wanted without the Column Shifter being replaced by the Precision Shift crapola in the center console, that fubar'd the ergonomics of the cup holders. In addition, I didn't care for the DIC being a big screen with virtual gages, that will disappear if/when the display dies. I want the real, analog gages that were in the trucks prior to the 2022.5 refresh. The DIC in the pre 2022.5 was beautiful in my opinion, and didn't need to be changed. The rest of the interior needed an upgrade, but not the DIC or the Column Shifter.
The current DIC and Precision Shifter are both downgrades in my opinion.
Well new GM trucks are going back to the column shifter, but you won't see analogue gauges anymore. LCD screens have become cheaper.
I don’t want or need most of the new technology BS. My wife’s Equinox Premier is so difficult to understand and find what want that I end up having to consult the owners manual or Google to figure things out. It is really frustrating and unnecessary. My daily driver is a 2012 Silverado with no screen, all manual buttons and switches, an am-fm radio, and crank windows. I love it, it is a very easy to use tool.
Well I for one love the new trucks and it's soo easy to figure things out... just navigate the menus once and I know where everything is.
Why? With switches and buttons I don’t have to take my eyes off of the road, it’s safer and simpler.
GM has buttons and switches for the most common touch points. All the buttons that don't get used much have moved to settings in the UI.
As for the Radio and buttons there... You have steering wheel controls OR OR how about this you learn where they are on the screen so you don't have to take your eyes off the road.
Again, typical of IT folks creating unnecessary processes to justify their jobs. I don’t drive the wife’s Equinox often enough to “learn” what should be intuitive. Try finding the tire pressures, lol. Just to reset the oil life is a multi screen process with the current system, the old Silverado is one push and hold of the selector button (there’s only one button).
Yeah walking into the same old 50s knobs is sure moving forward. Suprised you didn't get crank windows. Finding those buttons can be confusing. Who wants heated seats or wheel in the cold. Gosh, those buttons can be hard to find. Each brand seems to put them in different places. And don't get me started on intermitent wipers. The sound of rubber scraping the window is fine. Or you can pulse them by hand. Wait you learned where new things are and how to use them? Nah what for
I did get crank windows! In 2012 they were still standard equipment on base trucks, they never fail. It’s all intuitive, anyone can hop in and drive without having to learn the computer system.
It's because you learned that when you first started driving. Get a 10 year old into a car without telling them what a gas peddle our brake does etc. The cool thing is you can learn other things and don't have to stay in the past. And yeah knobs and stuff are in the past