Chevy ranked above the segment average in the recent J.D. Power 2023 U.S. Tech Experience Index Study, which focused on user experience with advanced vehicle technology as it first comes to market. The study is based on customer survey responses, and is considered an early measure of problems encountered by vehicle owners, complementing the annual J.D. Power U.S. Initial Quality Study and J.D. Power U.S. Automotive Performance, Execution and Layout (APEAL) Study. Several Chevy models were recognized with Advanced Technology Awards.
The J.D. Power 2023 U.S. Tech Experience Index Study is based on survey responses from 82,472 owners of new 2023-model-year vehicles. Owners were surveyed after 90 days of ownership, and the study was fielded between February and May of the 2023 calendar year. The study combines the level of adoption of new technologies for each brand with excellence in execution.
In the Mass Market segment, Chevy ranked sixth among 18 brands studied with 480 points on a 1,000-point scale. The Bow Tie brand was just over the 478-point segment average. The top-ranked brand in the Mass Market segment was Hyundai with 547 points, followed by Kia with 528 points and GMC with 505 points.
The study also looked at 40 different automotive technologies divided into four categories, namely convenience; emerging automation; energy and sustainability; and infotainment and connectivity. Only 30 of the technologies classified as advanced were eligible for an Advanced Technology Award.
Two Chevy models were recognized with an Advanced Technology Award, including the Chevy Corvette, recognized as the premium model recipient of the convenience award for its ground view camera technology, and the Chevy Tahoe, recognized for its streaming-based entertainment technology in the mass market segment. The Chevy Tahoe tied with the Hyundai Sonata (phone-based digital key) in the segment.