The original Buick GSX was a product of the muscle car golden age, offering the styling and performance expected of the segment and handing Buick something to answer the question poised by cars like the Pontiac GTO and Chevy Chevelle SS. Now, one digital automotive artist is reimagining the Buick GSX with a modernized flair.
These new Buick GSX concept renderings were created by Timothy Adry Emmanuel, also known as @adry53customs on Instagram, who imagined the Tri-Shield muscle car as a rival to the modern Dodge Challenger. As such, the artist sought to instill the concept with the same muscle car spirit as the original, unlike the modern Ford Mustang and Chevy Camaro, which, according to the artist, are more like “supercar slayer[s]” than muscle cars.
“It’s the GSX Stage 1 Rebirth as a new Muscle Car, before we go all EV,” the artist says.
The concept starts with the GM Alpha 2 platform, the same bones that underpin the Chevy Camaro, Cadillac CT4, and Cadillac CT5. On top of this architecture, the artist added an aggressive new body that combines new and old styling cues in equal proportions, plus the requisite racing stripes.
The details include a digital tachometer on the hood, as well as headlights that are “hidden” behind opaque glass for a “hideaway” aesthetic. There’s also a pair of sizable air intakes on the hood, and a subtle lower spoiler element for the chin.
The various paint applications are complemented by a black roof and plus-sized wheels, the latter of which house large brakes. Because after all, even if this modern Buick GSX is channeling the original muscle car spirit, it doesn’t have to stop like one, too.
In back is a quad exhaust treatment with a polished finish. Up top is a trunk spoiler, below which sits a set of rectangular taillights.
All in all, we this modern Buick GSX rendering looks pretty good. Check it out for yourself below:
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Hmm, this actually could work, an Buick Camaro with a large turbo v6
I wish the talented designers would stop using the Camaro as a base for "imagining " vintage A-body GM muscle cars. It just doesn't work with the low roof, high doors of the current Camaro. A-body's were very open, with a generous greenhouse. That, and the fact the Camaro is a sales bust, going away after the 2024 model year.
I won’t completely disagree with you, it seems EVERY rendering is based on the Camaro - But the Alpha2 platform (CT4/5, Camaro) is really the only viable platform to use and the only Alpha2 2-dr is the Camaro.
A slightly larger platform would make more sense - Epsilon II comes to mind, but doesn’t support RWD configuration, only FWD/AWD, and that only in a transverse engine layout - Not exactly screaming muscle car.
3100/3.8l with a pair of medium turbos and AWD would be fun to drive. Won’t channel all the thrill of 1972 but 250+ hp and 25+mpg would sell some cars.
This looks really cool!
I just wish that Buick would bring back the Regal and Regal TourX though…
It didn't sell, so why would they bring it back?
I always asked myself what the mix of a Mustang and a Charger would look like.
I couldn’t agree more.
Failure to utilize Camaro architecture for a restyled upmarket companion vehicle is another example of GM missing the obvious and why the company has an equal/sometimes smaller market cap than Ford even with Cruise.
A GNX based on Camaro but with a refined and sleek global design, without the go speed racer muscle bling (think Evos concept before it became Mustang), would be a fantastic and inexpensive halo vehicle for a premium brand. Avista would have been a perfect GNX--Reuss spoke of possible production--but GM's Chinese partner SAIC got the design for MG even though the company swears they designed the clone alone.
If GM executives really want Buick to be a vanilla family mover brand then Cadillac should have gotten the concept and goodd.
I'm digging..very nice. I personally think if the big 3 is gonna be able to hang with the new "EV's" kids on the block. They're gonna have to bring back some astelgia & old muscle car looks from days gone by. Buicks, Pontiacs, Plymouths, Chryslers & Mercury's should have a retro approach. Heck yea I wanna buy a GSX , a GTX or a GTO..
Personally I'd love to see this or and electric/hybrid Trans Am to complement Camaro..
Would've rather preferred GM build the Buick Avista.
Stop with the navel gazing please. Its not 1970, and factually those cars suck in everyway excpet for looks. I know, i sell'em for a living. Dodge was lucky to translate a sales failure into a success with the Challenger. And they did an excellent job of catching lightening in a bottle with a all new and modern sedan varient of the Charger with the newest model. Ford is on point as well with the mustang. Everything that makes and made a mustang awesome but completely new, BUT familair. The Camaro since the 5th gen was and is all new yet familiar as well, GM just deceided to go for higher profit verses volume. And they defitnatly could have opend up the sight line in the refresh. If anyone has actually paid attention and jumped from S550 to a 5th or 6th gen, you'd realise the percieved sightline issue is almost entirely due to the shorter windshield.
Either way, time for a new gen of muscle and sporty America v8 perfromance. All of this nostalgia baiting is getting OLD. Currently the only new domestic cars in the 21st century are the Corvetts and Cadillac Vs.
Whats wrong with the retro looks with some modern performance, you almost sound like a complete modern car lover, I mean have you heard of a restomod before.
I AM a new car lover. Funny thing happens when you have regular access to old cars and can actually compare them to new cars. You realize they are OLD FOR A REASON. Time has moved on in tech, performance and styling.
We had a 200+ car show last Saturday. The parking lot was full of GTOs, 1st gen Camaros, Chevelles, Mustangs and also quite a few hotrods, and new Challengers, CTS-Vs, C6-C8 Vettes and 5th and 6th gen Camaros. And my sales partner and I noticed how objectively, the new S550 Boss Mustangs, 6th Gen 1LE, and ZL1s looked objectively meaner, faster and frankly better than their spindly, grandpa looking, 60-70s forbearers.
Don't get me wrong, many of my all-time favorite cars are old. like 1970 Dodge Charger SE RT, or 1970-1973 Trans Am, or 1971-72 Riviera or a 66 Grand Prix. BUT they are just old cars now. except for a nostalgic look, they are inferior in nearly every way to an average new car, in build, reliability, safety, and performance.
The real travesty in 2022 is that with all of this awesome tech and performance, non of the big three can come up with a cool modern legend for the youth and enthusiast, except Dodge (Hellcat, Demon and 392). by now we should have modern styled, hi-po cars that are flipping the industry on its head. Not cars desperately calling back to a time FIFTY years ago!
GM has had missed opportunities over and over again. The Camaro was great until they tried to modernize it. This car and cars like it would be a huge success if they only had designers that would bring back the 70’s muscle cars. Dodge did it with the Challenger and Charger but GM missed the boat.
I agree with you somewhat. GM failed to understand the breadth and depth of the 'retro' Muscle Car market. Chrysler hit the nail on the head, and even upped the ante with the even hotter and higher horsepower models.
I couldn't agree more brother.
Some lyrics from Supertramp, " dreamer, know you are a dreamer " says it all !
About as terrible as converting a Camaro into a moderm Firebird with the fire chicken decal on the hood. Leave the past in the past. If you want nostalgia, go buy an older car from the era that suits your fancy. Let's keep moving forward with some fresh design ideas so maybe sales can pick up again in this category. Third place is not where is should be and part of why it is going away (again).