Cadillac CTS Sales Increase 9 Percent To 2,442 Units In Q4 2018

Cadillac CTS sales increased in the United States, Mexico, and South Korea, while decreasing in Canada in Q4 2018.

Cadillac CTS Sales - Q4 2018 - United States

In the United States, Cadillac CTS deliveries totaled 2,442 units in Q4 2018, an increase of about 9 percent compared to 2,240 units sold in Q4 2017.

During the complete 2018 calendar year, CTS sales increased about 8 percent to 11,219 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
CTS +9.02% 2,442 2,240 +8.46% 11,219 10,344

Cadillac CTS Sales - Q4 2018 - Canada

In Canada, Cadillac CTS deliveries totaled 85 units in Q4 2018, a decrease of about 44 percent compared to 151 units sold in Q4 2017.

During the complete 2018 calendar year, CTS sales decreased about 20 percent to 453 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
CTS -43.93% 85 151 -19.82% 453 565

Cadillac CTS Sales - Q4 2018 - Mexico

In Mexico, Cadillac CTS deliveries totaled 21 units in Q4 2018, an increase of about 5 percent compared to 20 units sold in Q4 2017.

During the complete 2018 calendar year, CTS sales increased about 11 percent to 61 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
CTS +5.00% 21 20 +10.91% 61 55

Cadillac CTS Sales - Q4 2018 - South Korea

In South Korea, Cadillac CTS deliveries totaled 96 units in Q4 2018, an increase of about 13 percent compared to 85 units sold in Q4 2017.

During the complete 2018 calendar year, CTS sales decreased about 39 percent to 227 units.
MODEL Q4 2018 / Q4 2017 Q4 2018 Q4 2017YTD 2018 / YTD 2017 YTD 2018 YTD 2017
CTS +12.94% 96 85 -39.14% 227 373

Competitive Sales Comparison

Cadillac CTS sales outpaced the segment average during the quarter, a notable turn of events. That enabled the CTS family to be the fourth best-selling vehicle in its segment, behind the Mercedes-Benz E-Class in first (14,409 deliveries), BMW 5 and 6 Series in second (with a cumulative 13,590 deliveries) and the Audi A6/A7 in third (cumulative 6,735 deliveries) – both of which are brand new for the 2019 model year.

Sales Numbers - Midsize Luxury Cars - Q4 2018 - United States

MODEL Q4 18 / Q4 17 Q4 18 Q4 17 YTD 18 / YTD 17 YTD 18 YTD 17
E-CLASS -2.65% 14,409 14,801 -9.53% 46,422 51,312
5 SERIES +5.07% 12,756 12,141 +8.06% 43,937 40,658
6 SERIES -23.77% 834 1,094 +12.13% 3,762 3,355
A6 +5.74% 4,787 4,527 -35.22% 10,561 16,304
A7 +42.09% 1,948 1,371 -19.92% 3,852 4,810
CTS +9.02% 2,442 2,240 +8.46% 11,219 10,344
S90 -59.49% 1,235 3,049 -19.36% 6,967 8,640
V90 +90.48% 120 63 +168.31% 491 183
V90 CC -33.51% 494 743 -2.74% 2,204 2,266
GS -34.66% 1,446 2,213 -15.04% 6,604 7,773
G80 -83.04% 739 4,358 -52.69% 7,663 16,196
RLX +24.15% 514 414 +56.10% 1,931 1,237
TOTAL -11.25% 41,724 47,014 -10.71% 145,613 163,078

The CTS finished ahead of the Volvo 90 series (1,849 units), Genesis G80 (739 deliveries) and the Acura RLX (514 deliveries).

The midsize luxury car segment contracted 11 percent in Q4 2018 and nearly 11 percent during the complete 2018 calendar year.

2017 Cadillac CTS-V Sedan Carbon Black

The GM Authority Take

On the one hand, the 9 percent increase in Cadillac CTS sales in Q4 2018 is very welcome news. On the other hand, sales paled in comparison to segment leaders such as Mercedes-Benz and BMW, accounting for 5.8 percent share of the segment.

We attribute the increase in Cadillac CTS sales to healthy incentives on the model during the fourth quarter, allowing the model to capture share from some rivals. We expect CTS sales to remain at their current levels due to the following factors:

  1. The age of the current model: though the CTS is a solid car, it is also the oldest in its segment (tied with the Audi A6). Though its age isn’t as noticeable as that of the ATS, it is still not as competitive as its most direct rivals, the Mercedes-Benz E-Class and BMW 5 Series, both of which have recently been overhauled as all-new models. The product’s negative attributes also include various refinement-related issues and details, such as the powertrain (specifically the lack of refinement of the 2.0L Turbo LTG engine and the 8-speed automatic transmissions in any model besides the V-Sport variant), and lack of the latest active safety technologies – such as Super Cruise. The CTS does, however, excel in terms of driving dynamics, in-vehicle technology, and safety features,
  2. Nearly non-existent marketing support: the CTS sees extremely little advertising from Cadillac, thereby decreasing awareness of the model for potential new customers.
  3. The inability to retain existing CTS owners: Cadillac has not been successful in retaining CTS customers for a repeat purchase, either as a result of product-related reasons or being out-marketed by competitors, with customers switching to rival luxury brands in the segment, or its crossover utility vehicle – the XT5.
  4. A lack of focus on sales strategy and implementation at the corporate and dealer levels.

We don’t foresee CTS sales picking up much until its indirect replacement – the CT5 – arrives in the 2019-2020 timeframe.

About The Numbers

  • All percent change figures compared to Cadillac CTS Q4 2017 sales, except as noted
  • In the United States, there were 77 selling days in Q4 2018 and 76 selling days in Q4 2017
  • South Korea sales represent retail sales and do not include fleet sales
  • CTS sales include Cadillac CTS Sedan, CTS V-Sport Sedan, and CTS-V Sedan
  • E-Class figures include Mercedes-Benz E-Class Sedan, E-Class Wagon, E-Class Coupe and CLS-Class
  • BMW:
    • 5 Series figures include BMW 5 Series sedan and 5 Series Gran Turismo
    • 6 Series figures include BMW 6 Series coupe, 6 Series convertible, 6 Series Gran Coupé and 6 Series Gran Turismo
    • Though they are split out on the sales chart, we count these models as a single model given that they are all mechanically related and target similar customers
  • Audi:
    • A6 figures include Audi A6 and S6 – see Audi A6 sales
    • A7 figures include Audi A7, S7 and RS7 – see Audi A7 sales
    • Though they are split out on the sales chart, we count these models as a single model given that they are all mechanically related and target similar customers
  • Q70 figures include Infiniti Q70 and Q70L
  • Volvo S90, V90, V90 CC include:
  • Sales figures for the Jaguar XF and Maserati Ghibli, which compete in the midsize luxury car class, are not included since Jaguar does not disclose sales by vehicle line

About Cadillac CTS

The Cadillac CTS is a midsize luxury sedan family that includes the CTS Sedan, CTS V-Sport Sedan, and ultra high-performance CTS-V variant. The vehicle slots above the compact Cadillac ATS and below the full-size Cadillac CT6.

The current, third generation CTS was introduced for the 2014 model year. The vehicle is based on the extended-length wheelbase variant of the GM Alpha platform. The same platform underpins the sixth-generation Chevrolet Camaro while a shorter variant of the same architecture underpins the Cadillac ATS.

For the 2018 model year, the CTS gets a new exterior color, an automatic heated steering wheel, the all-new CUE 3.0 infotainment system, and the deletion of the Carbon Black Package. For the 2019 model year, the CTS loses several exterior colors as well as the Morello Red Package, while the CTS-V loses two exterior colors, gains two more, and deletes the Championship Edition package. The CTS is expected to be replaced by an entirely new, next-generation model called Cadillac CT5 for the 2020 model year.

The Cadillac CTS is built exclusively at the GM Lansing Grand River factory in Michigan operated by GM USA. The vehicle is currently not offered in China, which will likely change for the CT5, since we expect a GM China factory to build the CT5 for the Chinese market.

Related News & Info

Cadillac CTS Pictures
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GM Authority Executive Editor with a passion for business strategy and fast cars.

Alex Luft

GM Authority Executive Editor with a passion for business strategy and fast cars.

View Comments

  • What might help Cadillac improve sales across the fleet is if Cadillac made their advanced SuperCruise available given that the competition foreign and domestic have already introduced similar systems in their fleet which means Cadillac and General Motors will be playing catch up.. yet another Black Eye for GM CEO Mary Barra who doesn't seem to know what she's doing.

  • I thought we'd determined that the CT5 will be sized like the CTS but priced close to the 3 and C, with the CT4 competing with smaller sedans, too.
    Realistically, it's the only way they can compete because of their cramped back seats, which have suddenly become important to reviewers since Cadillac matched or beat the Germans in driving dynamics.

  • Such a good looking, nice driving car. At one time it moved over 50 thousand units in a year. I look forward to picking one up used for a fraction of the 70k price on a new premium unit where i live. Being overpriced was one of the 3rd gens biggest faults.

  • I loved my current gen CTS until the CUE touchscreen became inoperative 90 days out of warranty. GM refused to repair it. They wanted $1400 to fix it. I probably won't buy another one because of this. Maybe better product suppport would help sales. All Cadillacs have this problem dating back to 2014.

  • I respond to this as someone who owned a second-gen CTS-V in both sedan and coupe versions. The advent of the Alpha platform made the third-gen CTS one of the best driving cars on the planet. It was a Car and Driver Top 10. Unfortunately, it came with some curious marketing issues. It was much larger and much more expensive than the previous model, so the owners of the popular second-gen did not view it as the natural next car in line for them. The V-Series, which could previously be had well-equipped for under $75,000, was now pushing $100,000. While the V-Sport was absolutely great, it did not offer AWD like many competitors, and the same TT6 was available in the ATS with full V-Series treatment. Unlike the second-gen CTS, there was no coupe variant. And when the CT6 arrived, the CTS was too close in both size and price to occupy a distinct place in the lineup. Plus Cadillac never really marketed the car. I hope that the CT5 properly corrects all of these missteps.

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