With every month, Cadillac’s future strategy becomes just a little more defined. President Johan de Nysschen affirmed in a Bloomberg report published on Monday that Cadillac will once again be General Motors’ debut division—new technology and breakthroughs will continuously show up on Cadillacs first, then trickle down to other brands.
But, even GM’s future electric-car strategy banks heavily on Cadillac. de Nysschen told Bloomberg that the brand he oversees will get a “disproportionate share” of the 20 new electric cars coming by 2023. We can assume many of these cars will suit the Chinese market as the country cracks down on emissions and pollution.
A previous flowchart depicted 11 of the 20 electric cars under development, and we can begin to pinpoint which vehicles will likely bow with the Cadillac crest. Four of the 11 vehicles contain the “Lux” descriptor. When the chart first made its way to the internet, we assumed the descriptor likely meant a Cadillac or Buick. However, with de Nyscchen’s comments, we can better assume these cars will be Cadillacs.
Specifically, the chart names a “Lux low-roof” car, a luxurious five-passenger SUV, a luxurious compact crossover and a large luxurious seven-passenger SUV. That makes four potential new Cadillac electric cars on the way. Meanwhile, we know the brand will replace the ATS, CTS and XTS with two new sedans and the 2019 XT4 will bow this year. An XT3 and XT6 are still on the table.
It’s unclear if these battery-electric cars potentially represent what could be the XT3 and XT6, or if they will be all-new nameplates in addition to the blossoming Cadillac portfolio. And maybe, just maybe, the “expressive, lux low-roof” car will be the brand’s uncertain flagship vehicle.
Moving opposite to market trends.
With four model years recommended for purchase.
This example is a former NCRS award winner.
Many automakers oppose right-to-repair laws citing cybersecurity concerns.
Breaking out the spec sheets for a comparison.
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Lux Low-Roof return of the ELR?
Hopefully on the Alpha platform like the upcoming CT5
Perhaps not the ELR but the styling oh yeah that was one hot car. I think Caddy would have miles ahead if it had applied that styling to all of its vehicles.
I always thought that the ELR would've made a nice ICE Convertible.
Yeah I don't get this Caddy will be the most electric GM brand. It's implying that electric is for elites. Bad message.
I think what they mean to suggest is Cadillac is going after Tesla. See -- if you say it THAT way it doesn't imply that Chevy and Buick are losers on the green car game. It just means Caddy is going Tesla.
Goodby Cadillac with your Electrocution
They should get Aretha Franklin to do another song about her Electric Cadillac.