Chevrolet To Offer Beats Music App Via OnStar 4G LTE Hardware

Earlier today, Chevrolet announced that it will offer Beats Music through its Chevrolet AppShop in automobiles later this year.  Beats Music will give users the option of listening to personalized playlists created on their mobile devices or playlists created by professionals in the music industry. The app also offers music from every genre imaginable.

“It’s all about giving our customers options to be connected in their vehicle,” said Cristi Landy, Chevrolet marketing director. “We realize there’s not a one-size-fits-all option for everybody. So, we’re focused on giving people the ability to choose their preferred music service while also opening their eyes to new services they may not have tried before.”

Compared to other implementations of Beats on smartphones or other devices, Chevrolet’s version of Beats Music will be tailored for in-vehicle use. It will still include signature features such as the “Just For You” personalized recommendations and the “Highlights” staff recommendations, but features that would be viewed as distracting – such as those that use a keyboard – will be unavailable while the vehicle is in motion.

Users will also have access to all of the playlists they’ve saved or created through their mobile accounts, and be able to choose from dozens of specially-tailored playlists for all drive times — from road trips to traffic jams to Sunday cruising and more. A trial or paid Beats Music account will be required.

Furthermore, the Beats app running on MyLink will connect to the Beats cloud service via the high speed OnStar 4G LTE network. The Chevrolet AppShop is scheduled to begin rolling out later this year on select 2015 models in the U.S. and Canada.

Update: Since then, plans to roll out App Shop have been delayed.