General Motors has long dominated the full-size SUV market with its Chevrolet Tahoe and Suburban, GMC Yukon and Yukon Denali, and Cadillac Escalade family. These vehicles are also highly profitable for GM, as the automaker likes to brag that the profits it makes from the sale of these prized horses alone would be good enough to make the Fortune 400. So with those kinds of figures in mind, The General has priced the 2015 Tahoe, Suburban and Yukon families. Unsurprisingly, they’re more expensive than ever before.
The most basic of Tahoes, the LT 2WD, will set you back $45,890, while a Yukon XL Denali 4×4 runs nearly $70,000. Keep in mind, too, that the 6.2L V8 L86 is currently only available in the 2015 Yukon Denali models, and not Chevrolet’s SUVs. For those wondering why this is, the answer is very simple: the take rate on 6.2L V8 Tahoes and Suburbans was minute back when it was actually offered.
The chart below reflects the MSRP of every Chevrolet and GMC full-size SUV. Keep in mind that the prices include the $995 destination fee.
| VEHICLE | TRIM 1 | TRIM 2 | TRIM 3 |
|---|---|---|---|
| 2015 TAHOE (2WD) | LS – $45,890 | LT – $50,995 | LTZ – $59,995 |
| 2015 TAHOE (4WD) | LS – $48,890 | LT – $53,995 | LTZ – $62,995 |
| 2015 SUBURBAN (2WD) | LS – $48,590 | LT – $53,695 | LTZ – $62,695 |
| 2015 SUBURBAN (4WD) | LS – $51,590 | LT – $56,695 | LTZ – $65,695 |
| 2015 YUKON (2WD) | SLE – $47,330 | SLT – $55,730 | DENALI – $63,675 |
| 2015 YUKON (4WD) | SLE – $50,330 | SLT – $58,730 | DENALI – $66,675 |
| 2015 YUKON XL (2WD) | SLE – $50,030 | SLT – $58,430 | DENALI – $66,375 |
| 2015 YUKON XL (4WD) | SLE – $53,030 | SLT – $61,430 | DENALI – $69,375 |
This example is a former NCRS award winner.
Many automakers oppose right-to-repair laws citing cybersecurity concerns.
Breaking out the spec sheets for a comparison.
Plus, a nationwide lease on all-electric off-road Pickup and SUV.
Extra comfort for rear-seated passengers.
Filings made in 24 countries, so far.
View Comments
Now I know these are the nicest iterations of the big SUVs from GM, but these prices are no doubt gonna cause sticker shock for previous owners looking to upgrade. I hope GM doesn't intend to sell a lot of these.....
These vehicles, while popular, do NOT warrant these prices. A base Tahoe should be mid 30's. A fully loaded 4wd Tahoe should be no more than a pinch over 50... Everything else should be lined up according to that.
That is crazy. The 2014 MSRP is $43,600. This 2015 version is better, but you think they should cut prices $8,000?
The competition (Sequoia and Expedition) are also $40k plus, and they're not as good as the Chevy/GMC.
These behemoths make serious money and are primarily sold to well-off people and/or people who use them (at least in part) for their businesses. Chevy/GMC mint money off them, and should continue to do so, until the market proves otherwise.
I heard the same objections about the 2015 Escalade. They feel $71K is too high and think that having it $10K less would make it better, even though the 2014 Escalade starts at $67K.
Audi pricing, Daewoo content.
There is a dealer in Colorado that wants over $70k for a Tahoe. That is Escalade territory, isn't it?
GM has perennially kicked Ford's butt in the full size SUV segment, but with these prices sales will slow, no doubt.
There's actually more content than ever. This may be to everyone's surprise, but GM's sales data claims that buyers option the hell out of these vehicles. In fact, GMC Yukon's overall sales volume was 80% SLE/Denali for the last-gen model. And they have no trouble paying for it.
Magirus: your comment and point of view is woefully misinformed.
These are higher contended than ever before, and have equipment that few other vehicles (even in GM's stable) have! Think the new security package, Magnetic Ride Control, etc. These are significantly more contended than the outgoing models.
1. The Escalade itself is moving up in price, which will make room for a full-size crossover. Think $100,000 or so for an optioned-out Escy.
2. These vehicles are now simply more contended then ever before. Sales data completely supports the increase in content and subsequent increase in price. A significant majority of the Tahoes, Suburbans, and Yukons sold are highly contended, and a very few are the low-content models. GM is simply revising the packaging and options lists for what the market is and has been demanding.
3. Customers who can't afford the Tahoe but need the room will go to the Traverse/Acadia, which are better for their needs, anyway (people hauling). The Tahoe, Suburban, and Yukon are becoming lifestyle and status vehicles, rather than the mundane people movers. CUVs do that job better and more efficiently.
4. Before you pull the "CUVs don't tow much" card, consider the fact that very few actually use the Yukon and Suburban for towing. That number is about 1-2 percent!
The same pricing strategy as the pick-ups will get the same sales as the pick-ups (as in less than before). Great product, disconnected pricing strategy.
Really wish they'd price the damn Canyon and get the configurator online.
GM SUV's most definitely dominate the market in this segment. Tahoes/Suburbans, Yukons, and Escalades account for nearly %75 of all full size SUV sales. It has been said that the majority of consumers who are considering a full size SUV for their next vehicle will look at GM product and typically nothing else. These vehicles are cash cows for GM just as the Silverado's and Sierra's are. They will continue to improve and add content, the prices will inflate accordingly, and they will still be bought by those who demand and can afford them. - Manoli, great article with valid stats, keep up the good work.
When I saw family prices I though what?
Full size vehicles and anything with a V8 is going to sell for a higher price and will sell in lower numbers. The MFG has to curtail the number of vehicles they sell in this size range.
Now for those who are not all that informed like our friend magirus here, this is why they are going to offer a larger and wider selection of 4 and 6 cylinder smaller SUV and CUV models. It is not buy chance GM is moving to make more selections available just as many other companies are.
Major CAFE is looming and will only get worse so expect the public to down size models as we go. You will be able to buy them but it will cost you. The MFG will make up the loss of volume in price.
I was in the new Yukon Saturday and it was one of the nicest large SUV models I have ever been in.
The Full Size truck market and the Full Size SUV market is in for major changes and this is only the start. Even all Aluminum Bodies are not going to save them from radical changes in the next 10 years.
Same for large sedans and the like. They will get more expensive and we will see more small luxury offerings like the Verano and Encore not just from GM but all MFG. Why do you think BMW and Benz are looking to smaller FWD models now? Because they have so few other options left if they want to keep volume in Europe and other markets.
Fords late cycle refresh of the Big SUVs Exped n Navi with 3.5 EcoBoost is very price n perf competitive in between the GM 5.3 n 6.2 v8 offerings.
In 2years Ford will release All New big SUVs saving over. 700 lbs with aluminum bodies on new F150 chassis and gen-2 EcoBoost engines like 2.7 High Output v6 plus 10-speed autos that could push mpg to high 20s near 30 mpg n be serious Game Changers vs GMs "over priced " big SUVs where GM will be 3-4 years behind...!!!
Stay tuned...!! Times are changing for GM n not better...!!!
If GM competes with just deep discounts that will erode residual values n piss off lots of customers to move to Ford...! Gonna be a bitch for GM...!
You mention the Navigator as if it was something to be proud of; priced like a common good instead of as a luxury product, and riding on past glories.
There is not enough aluminum on Earth to make the Navigator compelling, or even competitive. 2 years will mean nothing if Lincoln's image is stained by decades of mediocrity.
the new Navigator, and old Navigator.. any Navigator, looks like crap and is a symbol of the effort Ford is putting into Lincoln.
I love the cocky n "over confident " comments vs Navigator that has been grossly neglected n under funded for many years... True n it has made it non competitive...!
Butt beware the underdog that has almost nothing to loose ...
That's when he comes out swinging n surprises the over confident competitor n kicks ass..,!
Stay tuned... Ford has nothing to loose n everything to gain in this segment.... At GMs expense!
"Butt beware the underdog that has almost nothing to loose"
That's because Lincoln has nothing to give.
It's not cockiness; Lincoln really does offer nothing worth aspiring for. Nothing they offer is compelling or makes a positive public statement about the owner.
Your exceptions of a Lincoln panacea that would be earth-shattering are simply unfounded and unrealistic. If Lincoln is to come back to reality and stop living in the past, they need to work slowly to earn any respect back. Respect is earned, not given out on a whim, and there is no silver bullet for Lincoln.
Yup. I agree Lincoln n Navigator r in poor shape n bouncing off the bottom!
Again. Beware the underdog when he has nothing to loose... That's when the "over confident" ones get there ass kicked...!!!
Most of the GM posters on here are all complaining about the too high pricing of these new SUVs n that could be an open door for Lincoln to take sales...!
"Again. Beware the underdog when he has nothing to loose"
And nothing to give, so what's the problem? They aren't frightening ANY luxury automaker with all this hot-air talk, and nothing they do in 2 years is going to blow the industry away. There is no silver bullet for Lincoln.
"Most of the GM posters on here are all complaining about the too high pricing of these new SUVs n that could be an open door for Lincoln to take sales…!"
You measure Lincoln's success in sales, not in product. But you're missing the key point. A luxury vehicle is suppose to be priced to exclude others; that's the very definition of luxury.
Luxury is not a value proposition, and there is no such thing as affordable luxury. Therefore, Lincoln is not a luxury brand.