Report: New Compact Buick Crossover To Be Built In Michigan, Buick To Unveil Product Plan Later This Week

While some are still recovering from the fact that the Chevy Orlando MPV won’t be making its way to the good-ol USA, get ready for another surprise. Citing an unnamed source, M Live reports that GM will soon begin production of a new small Buick crossover at its Orion assembly plant.

What, exactly, will this new crossover look like? We’ll find out soon, as Buick is scheduled to unveil its new product plan later this week. From what we’ve heard, the compact CUV could wear the Encore nameplate and spokeswoman Dayna Hart confirmed on Tuesday that the small crossover will look like a baby version of the Buick Enclave.

It’s no secret that Buick is looking to decrease the median age of the Buick buyer (read: attract a younger audience) – and introducing a compact CUV is one way to accomplish that goal. Hopefully the vehicle will bring in more foot traffic to Buick showrooms in the near future.

The new crossover is rumored to be based on the Gamma II platform shared with the all-new Chevrolet Aveo. In fact, GM is already shipping equipment to the Orion assembly plant to being production of the all-new Chevy subcompact. More as it happens!

[Source: M Live]

GM Authority Executive Editor with a passion for business strategy and fast cars.

Alex Luft

GM Authority Executive Editor with a passion for business strategy and fast cars.

View Comments

  • I don't think Chevy will have a subcompact SUV or MPV. The only Gamma II-based Chevys we know of so far is the Aveo wagon (5 seater) and sedan (5 seater). It looks like the U.S. will have to soldier on with just the Equinox, Traverse, and Tahoe/Suburban as its only people-movers... We'll see how this plays out!

  • Well, the tooling for the new Aveo was being shipped to the Orion plant as I wrote that. I think you're talking about this sentence - "In fact, GM is already shipping equipment to the Orion assembly plant to being production of the all-new Chevy subcompact."

    That's the Aveo I was talking about. :)

    Sorry about that - I could've been more clear.

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