Modernized Chevy Chevelle Concept Released By GM Design Team

The Chevy Chevelle nameplate was produced between the 1964 and 1977 model years, with three generations coming and going in that time. Finding success in NASCAR and as a hotrod for enthusiasts, the Chevelle is unfortunately no longer part of the Chevrolet lineup – but what if it was? What might it look like? Now, GM Design is answering that question with the following rendering.

Coming to us from the official GM Design Instagram feed (@generalmotorsdesign), this modernized Chevy Chevelle concept was created by Brian Malczewski, Lead Exterior Designer at General Motors, in 2014. The look is definitely aggressive, but also somewhat futuristic, with a touch of elegance to it as well.

The front end bears a striking resemblance to the new Chevy Blazer crossover, with a large lower intake section divided by a thin upper bar holding the Chevrolet Bow Tie logo front and center. The dividing bar leads the eye towards the corners of the fascia, with ultra-thin lighting elements pulled towards the corners, bookended by amber corner lamps. Further lighting bits are found in the lower corners of the bumper, outlined by black surrounds.

The profile view shows off enormous wheels, which fill the wheel wells with a flush fit. The side styling lines are done with a gentle, curving flow, as opposed to hard angular styling features. There’s also no door handles, while the layout appears to incorporate cab-back proportions that emphasize the Chevy Chevelle’s sportiness. The shoulder line gives the design a forward-leaning rake (visually speaking), while the window line is a continuation of styling elements that start ahead of the windshield. The roofline is also very low.

Naturally, the release of this concept image does not confirm the impending debut of a new Chevy Chevelle. Nevertheless, the design is quite attractive, and while the highly stylized features are not exactly “production friendly,” they do provide a nice framework for future Chevrolet models.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

Jonathan Lopez

Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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  • That looks great... The Chevelle nameplate will always have a special place in my heart, loved my 67 396 4 speed car I had as a teenager, wish I still had that car today. Hard to keep it running, but still to me one of the best looking GM cars of all time.

    • I would like to see what the designers could do with the 1967 body lines minus the wide body. I own a1967 SS L78 car and the shape is untouchable.

  • Chevy needs a sports sedan after the demise of the SS. This would look fantastic (but I won't get my hopes up)

  • GM has a coupe no one buys now and they has a sport sedan no one bought then.

    I love these cars but there is other products with a better return.

    Even the Dodge and Fords are not selling like they should be.

    We the enthusiast are a dying breed.

    • yep... it is sad to see. The market reflects whatever choices us consumers make. So if we want more enthusiasts cars, we gotta be the people who vote with our money. If you love Corvettes, put your money on one. If you love Camaros put your money on one. Etc.

    • C8.R,

      Are we? Are we a dying breed or are gm and other carmakers simply failing to build cars that elicit passion? When was the last time you saw a design you couldn’t stop looking at? There are cars that are 40 or 50 years old that I still admire and never tire of seeing. There’s pretty much nothing from today that ignites the same flame within. You mention the Charger/Challenger and they do sell but neither is drop dead gorgeous. They’re just fast and sort of bad-ass but not eye catching.

      I’m not sure if enthusiasts died or are simply bored and disengaged. If nothing is stunning, if everything is just a bland silver blob, one would naturally then select the most practical blob. Right? I think that’s what’s happening. People bought beautiful cars because they fell in love with them and thus overlooked their impracticality. I’ve seen nothing new in years that fired up that “gotta have it” emotion Bob Lutz spoke of.

      I had the occasion to drive for a few hours on the interstate last weekend and everything I saw was utterly forgettable looking. It was quite sad because in years past I enjoyed driving and studying the lines and shapes of the many beautiful cars. This day just solidified for me how different it is today. If only we could reincarnate Bill Mitchell....

      • We are and there are several reasons.

        Much of the market is getting priced out.

        It used to be all vehicles were RWD and it was easy and cheap to drop a V8 in nearly anything from a Sunbeam Alpine to Impala and offer a high performance model for just a little more.

        Today automakers hav3 had to. Uild specific performance platforms as most models are FWD today. This has given us much better GT coupes but also the higher price. Add in the added complexities due to mpg and emissions even simple upgrades are more costly,

        Now even revisiting the older cars many are priced out as even rusted out Chevelles are $15k and most kids can’t afford them. But they will pay the $1200 for the Cell Phone or video game.

        Even with that said you still can pick up lightly used Camaro and Firebirds with low pampered miles for $7000 still little interest.

        Most buy FWD cars to get to work and back and care very little even washing them let along fixing it up.

        There has been growth in the truck and Jeep segments.

        I work in the performance market area. We have seen the customer base get older and the shift to off road and had to make adjustments for it.

        Car shows and races are also getting an older base. I go to a cruise in today most folks go home before dark. In the prime we closed places down.

        Attendance at most racing is down, ratings are down and many series are scrambling to fine more income.

        This could turn around but the trend is away from performance.

        Even not suppliers and vendors are scrambling to address the EV market as we all see where this is going. It will be adapt or die as the ICE market will shrink. Even Lamborghini announced this week no new ICE just hybrids and then EV starting in 2024.

        35 years ago For $2000 you could buy about any muscle car in good condition. Then we had the 5.0 Mustang craze that you could buy and race cheap. Now we have little to base that on.

        Just this week the RPM act to protect racing from the EPA hit the House floor. Years ago there would have been an outcry on the cover of every auto magazine. Today not even a word on their web sites.

        We do see some youth entering but not enough to replace those we lose.

        If there was more demand there would be more performance if there was money to be made. There is just not enough demand. GM went Brike building great vehicles under the performance division. Ford killed the SVO division as there was no money. FCA is making money on a very old platform that if they updated would increase in price. But yet they had to find a company to merge with to save their brand for now.

        Times are changing and I expect to see performance under EV to grow as it will be cheaper to make but it will not be the same performance we had.

        Too many on the web base their thought on what they think more than what is really going on. When companies like Edelbrock sell out that is telling. Crane Cams is gone again. Many others were sold and closed.

        I see the cold hard business side of this and it is in for a major change.

        • I beg to differ, your stance is the muscle car disappears as time goes, you forgot about pickups and SUVs that make V8/rwd cars for a reasonable price possible well into the 21st century.

          The E/V thing don't spell the end of ICE (depending on who's in office) just as imports, fwd and EPA regulations didn't kill them In the '80s.

          I'd said in another thread that an rwd sedan needs to replace Malibu that mimics Camaro as Challenger mimics Charger. GM can get it done.

          • You are welcome to your opinion but the future is much different and for different reasons,

            Times are much different now and the economics are more than ever in play at the mfgs.

            The auto companies are dying. Regulations and add costs are killing them slowly. When you see only a couple companies on solid financial ground and many struggling it is a big warning sign.

            Chrysler has merged 3 times and Ford is a financial mess even selling millions of high profit trucks. Honda has had to join GM to get the EV platform they could not fund on their own.

            We will see more mergers and partnerships as most companies are strapped.

            The companies have reach a point in development to where they can make EV cars that will be acceptable in the coming years over a 20 year transition. They will be cheaper to build, sell and more profitable going into the future. It matters little anymore who gets elected.

            The automakers can a
            Do reconfigure the EV platforms to do more models at lower volumes to offer more diverse products.

            ICE will be around for a while yet but the transition will continue to EV as ICE will require Hybrids and their cost will continue to climb.

            I have been through all the this the end deals before and to be honest my industry never blinked. We continued to grow and prosper. Today it is different

            Today I see one of my piston suppliers Mahle working to build two of their own 3 cylinder Turbo engine to supply the Hybrid market to off set their. Loss of OE sales and to help smaller mfgs that can’ afford their own hybrid.

            Other suppliers are also digging in to find their place in the future as many items they make will sell in smaller volumes or just wil, be gone.

            The best chance you have at a RWD sedan and coupe will be EV. Or hybrid at best. The EV will be cheaper.

            To really understand this you have to stop looking at where we are at today but where this will be in 10-20 years.

            When you see Companies like Lamborghini announce they are going to all hybrid and EV by 2024 that is something that needs to be paid attention too.

            I am a gear head with gas in my veins but I have seen enough to know this is not just a bump in the road. This is going to be the biggest thing since we transitioned from the horse. At times early on it will not be easy or cheap but as we go that will flip. Right now where I work and myself are looking to where we will fit in and continue our serving the industry.

            I love the fun cars like the Challenger and the Raptor but neither are doing anything yo save FCA or Ford financially.

            The harsh truth is everyday vehicles people can afford and use daily are what pay the bills. Boring yes but that is what moves the markets. The public in general are brainwashed that you can’t drive RWD in the snow and most now demand FWD. They want good mpg and 5 star crash ratings over HP for the mass market.

            Yes reality sucks but not all will be bad. We will get some cool cars even as EV models. They will be fast even if they are not even a performance model. In the end more will be able to afford a new car. Also American MFG will be better able to compete as they can now address. The RHD markets and niche markets at lower cost. Going global will make the more able to compete.

            Companies like Hyundai thrive not because they build the best or fastest cars. They thrive because they make a decent car that cost less than most of the others and they are strong in the Asian global market. That volume makes a difference in development cost.

            Hey we had six Chevelles in our family. One GMC Sprint SP, one 70 Monte Carlo and at present one Malibu. I get these. Cars but I get the market too. M

            My fathers Chevelles were as much a truck as family car. You could stack plywood on the roof with no damage. The truck could hold a bike or bricks. My Bu today would have a damaged roof and I have to unbox items for the trunk opening. Though a big trunk not everything fits the opening.

          • This is right on the money. Consolidation is the way of all mature industries.

            The sad truth is that when young people don't chomp at the bit to get a driver's license, the long term health of car manufacturers is seriously in doubt.

            One of my nephews is 20 or 21, still doesn't have his license, and doesn't live in Manhatten!

            Me? I couldn't wait to start driving.

            Times, they are a changin'!

          • Also you have to take account what FCA is doing with Charger is having an appeal with its mainstream car, because it's a "family car" don't have to be boring. Yhe SS failure is partly to do with 3 other full-size sedans on sale, the salvation of the Holden contract and little/no investment in development or advertising.

            Wish em well for E/V stuff but unless it's going to be a Cadillac I see no direct E/V picking up where the Malibu left off or a performance Chevy anytime soon.

          • They appear to have gotten the C8 right but that's the only thing lower case gm has gotten right in a long long time. They might want to work on design defect issues and customer satisfaction too.

  • Please do an awesome Chevelle to replace Impala, Malibu, maybe Camaro. Build it from the ground up with ICE (2.0T base and 6.2L V8 hot), PHEV (it better crush the Volt's 53 mile range), and EV (300-600 mile range). Could Chevelle be the name of the "low roof EV" destined to be a Chevy by 2025 (or sooner I hope)?

  • Ernest & N400:

    Why? No one bought the SS.

    Very few bought the same car when it was called Pontiac G8.

    Such vehlcles are going to be "Niche" market for the foreseeable future, if they exist at all. The only reason the FCA cars are still around is that their underpinnings are older than any College student alive today.

    • Why? Because except for the Corvette and Camaro, Chevy could use more cars that don't look like crap.

    • The Charger and Challenger actually do sell pretty well though, considering.
      And of course, those platforms are paid for many times over.

  • They wont build it since it would sell like hotcakes and is desired, Mary likes to build vehicles that nobody wants, like EVs!

    • People want "command seating" and that's why SUVs sell, and sedans and coupes don't.

      The sales statistics don't back your claims.

      The first Mustang II sold 340k units. The new Mustangs haven't sold like that in decades, and it's the best selling sports car in the world.

  • If they decide to revive the Chevelle they need to stick close to original heritage. It's a muscle car. Not some tacky futuristic thing. Don't ruin it like dodge ruined the dart

  • You all are right on so many levels regarding enthusiast and car making and design. I too am used to the classics and yes they were definite head turners and they were eyecatchers I even now at 49 still look at classic cars wishing that I had one from back in the day and I would take one of those cars without a thought because they are classic they’re beautiful and they’re fast they’re vintage there’s something to look at that cars today don’t have. No one has the audacity the idealistic ism to make a car that is superb and different and unique that will one day make people gas that I want that car like they did back in the 60s and 70s.
    A car like the classics that we have today from the past one never be built will never be admired like the cars were in the past ever and that’s a sad shame that nobody has any concept of designing a car that will hold to the name anymore

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