Chevrolet is getting creative with a new promotional plan to lock its consumers in to its 4G LTE WiFi service. The 2016 Chevrolet Cruze will arrive with what the brand is calling its “24/7 Promise.”
The promotional plan includes two years or 24 gigabytes (whichever comes first, and it will be the 24 GBs) of 4G LTE data for in-car WiFi as well as two years of the OnStar Guidance Plan that comes with automatic crash response, roadside assistance, stolen-vehicle assistance, turn-by-turn navigation and more.
Chevrolet hopes its customers will realize how convenient the services are, and continue to opt into them after the trial expires.
According to Forbes, after doing some math, all the services offered under the 24/7 Promise would amount to $1,350 as out-of-pocket a la carte expenses over the course of two years, not including the initial trial period. So, yes, the potential to save money is certainly there.
During our first drive review of the 2016 Chevrolet Cruze, we found the content to be one of the deciding factory that could move a Cruze to a new home. Is it smart of Chevrolet to do this? Absolutely.
With four model years recommended for purchase.
This example is a former NCRS award winner.
Many automakers oppose right-to-repair laws citing cybersecurity concerns.
Breaking out the spec sheets for a comparison.
Plus, a nationwide lease on all-electric off-road Pickup and SUV.
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I would feel inspired if there was a 2.0t, 6m, and a handling package beneath that RS skin. Yep, that would be inspirational. I could care less about a data plan. I can already turn my phone into a hotspot. If this is all to attract the so called "millennials", that is a very small car buying demographic. The folks with the money want power and fun with the practicality.
Dropping the 275 horsepower LTG 2.0 DOHC-4v 4-cyl turbo into a Cruze may sound like an easy fix to instantly create a high performance version of the Cruze; but it's just not going to happen as the LWC 1.6L DOHC-4v 4-cyl turbo used by the 2016 Buick Cascada and makes 200 hp @ 5500 rpm is a better possibility; especially as Chevy could use the Cruze Sportwagon with LWC to compete with cars like VW's Golf GTI that features 210 hp.
It's not about the easy fix of just dropping the motor in and going and it certainly doesn't need the ATS or Camaro power. If the motor can be used in the Verano, and the Malibu in a detuned guise, it could make it in the Cruze. The 1.6 might make it work in the Cascada, but we know in all honesty a lot of those sales are going to the rental lots. The 1.6 may have more oomph, but it does not bring performance. It is in a car that needs that power over the 1.4 because of the weight. Chevy customers have been waiting far too long for a performance compact. It is time to give them what they want instead of fearing the sales will cannibalize similarly priced vehicles in other segments within the brand. Sedans and future hatches need to beat the competition not just strive to be similar. I still remember the Cobalt and HHR SS and those little monsters made folks take notice of what compact performance meant. Now Ford has it, VW has it, Honda has it, hell even Hyundai has it. The bowtie needs a star not just a data plan and and a ground effects package sold as performance or good enough. I fortunately can purchase above this segment, but if Chevy actually built a performance compact it would make me take notice and consider it for a commuter. Real performance would sell more of these, not another way for the driver to be distracted from the road ahead.
This is what happens when the gadget geeks and techniods overrun us and get into these higher positions at GM. We need the people with the mechanical savy and design and performance engineering there instead.