Johan de Nysschen has been tasked with doing a lot for Cadillac. He’s overseeing the allocation of $12 billion to transform the luxury marque to new heights. He’s launching some of the best cars Cadillac has ever made. Most importantly, he’s redefining what it means to drive a Cadillac.
We love the enthusiasm behind the brand that has come with de Nysschen, but talk about dedication. The Cadillac President recently sent out a Facebook update personally informing BMW M, Mercedes AMG and Audi RS fans to get ready for the return of the ultimate in American performance. The update reads as follows:
Fighting words? Definitely. Having pride in your work is one thing, but de Nysschen is taking it to a whole new level here. And we like the spunk.
It also makes us eager to get behind the wheel of the 2016 Cadillac CTS-V and 2016 ATS-V, both arriving with on-paper specs to blow past the competition.
This should make for good discussion. Tell us, is this an unwarranted rant to troll skeptics? Or do you like what de Nysschen has to say?
Pulled down by the Lyriq's very poor performance.
Some 51 million airbags inflators are dodging a recall for now.
Because of a mounting bolt that's too long.
No other incentives offered on all-new, next-gen three-row crossover.
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I feel BMW has had the same styling themes forever. I for one love Cadillacs styling. Reading about the new v series I can't wait to see what auto press and eventual owners have to say. From what I read this cts v is an amazing automobile. The new Cadillacs are tremendously competitive cars. Did we forget? Look at Audi. Denysschen transformed the company. Gm is not stupid. They know what they are ding. They have a very talented group of designers. Even if the pot stirrers are proven wrong they will continue to delight in stirring the pot. I will then continue to read about the industry and the cars I love and continue to ignore their wasted energy. The first ignorant statement I read in thes posts causes me to move on to an intelligent post.