Cadillac will move 30 of its key employees to its new offices in Manhattan by next May or June. Then, the company will hire an additional 100 from the New York area and proceed to more than double its workforce at the new location to about 300 people over the next three years. It’s the beginning of Cadillac chief Johan Nysschen’s plan to grow the company in phases, he told The Detroit News at the Los Angeles Auto Show Wednesday.
Cadillac’s chief marketing officer, Uwe Ellinghaus, said he was surprised about the backlash surrounding Cadillac’s decision to move to New York City. He said the city’s diversity will help the Cadillac become the global automaker it wishes to be, which will ultimately benefit Detroit in ways operating out of the Renaissance Center never could.
“We, of course, remain a proud subsidiary of General Motors, even if we go to a more standalone business,” he said. “What strengthens Cadillac going global in New York, because it is the most cosmopolitan city in the world, will also strengthen General Motors at home in Michigan.”
Cadillac has rented out the top floor of 330 Hudson, in the Hudson Square neighbourhood of SoHo. The 16-story building will be used as an office space, but also as a recruiting tool for attracting fresh talent to the company, as explained by brand manager Melody Lee. Before Cadillac makes the transition to the new building, it will launch its newly transformed communication and marketing techniques.
“You can expect a complete new look and feel of Cadillac’s communication during the first quarter for 2015,” Ellinghaus said.
The real start of Cadillac’s new life as standalone company operating out of New York City will be April 1, when Cadillac will debut the highly anticipated CT6 full-size sedan at the New York International Auto Show.
At a time of year when luxury car ATP usually rises.
Sales decreased 5.6 percent to 16,670 units during the first ten months of 2024.
Specifically critical minerals supply chain development.
Scheduled for a Spring 2025 launch.
View Comments
I still don't understand why Cadillac would relocate to a City where people don't really own cars.
Los Angeles is the car capital of the U.S. and would make more sense to move Cadillac to L.A. I don't know what Johan is thinking with this move. In a year, they will fire him and move Cadillac back to Detroit. I promise!
It's not about moving to a city where people "don't really own cars". The move was to force the decision makers at Cadillac to directly focus their attention on the luxury consumer. NYC pretty much dictates to the world what the trends of the luxury consumer is. The world follows in the footsteps of New York, not Detroit.
"De Nysschen said having headquarters in New York is equally important and will force the staff to eat, breathe and dream luxury goods."
Source: http://www.freep.com/story/money/cars/general-motors/2014/11/19/cadillac-separate-global-unit/19288005/
If you have to move to a big cosmopolitan city to stimulate your employees and the managers to become a more successful company , then you certainly have put the cart in front of the horse . I am ever minded of the most innovative and successful man to ever grace this planet to build a renowned vehicle and motorcycle empire that is without parallel . This humble man drives himself to the factories in his Honda Accord and puts on a pair of coveralls and heads out to the assembly and plant areas to see , inspect , and be immersed in the experience with his employees . Honda's reputation is , like Toyota , number one . Both companies studied the demographics of North Americans very well and their vehicles since 2003 have grown in size and interior comfort , with conservatively designed exteriors . Building a strong lasting foundation isn't moving around the country , it is having a solid development plan , and producing ever more refined and respected vehicles in the marketplace , over the years . Cadillac seems to want the respect/ reputation NOW , but reputations take time to become an important asset . I think the management should spend half their time in the factories , with the designers , parts staff and buyers . This isn't done in an ivory tower in a distant city , nor should it ever be , done at all !!
TL;DR.