What It’s Like To Drive A Techno Pink 2013 Chevrolet Spark (First Drive)

I was once at a house party. Camaro and Corvette were busy constantly attempting to prove their dominance via arm wrestling and foot races, while trying to hook up with Cruze and Malibu between testosterone outbursts. Meanwhile Silverado, Suburban and Tahoe were sitting around a bonfire, beers in hand, talking sports and yelling out that nobody else would be around if it weren’t for their existence. Volt was showing off the latest smartphone he just waited 18 hours in line and drastically overpaid for, while Equinox and Traverse headed home early because their kids had morning swim practice. Sonic was busy attempting to impress people with skateboard tricks and by showing how many marshmallows he can fit in his mouth, while Impala and Colorado were no-shows.

Then came the Spark. Late to the party because it had just arrived from a trip around the world, but quickly became the center of attention as the others were curious about what it’s like to fit in a mall parking spot sideways. Besides, little characters dressed in bright colors tend to be less intimidating to talk to, anyways.

Four-Wheeled Chihuahua

And when I say little, I mean it. Lose 323 pounds, crop off about 14 inches of length and roughly four inches of width from the B-segment Chevrolet Sonic hatchback, replace the exposed quartet of headlamps with a pair of anime-eye-proportioned lights, and opa! A Chevy Spark. Oddly enough, the Spark is slightly taller than the Sonic — by just over an inch. The Spark also features the same amount of airbags as the Sonic. But definitely not the same powertrain.

This little ankle-biter comes with a 1.2-liter engine rated at 83 horsepower to the crank, meaning that there’s an even smaller amount of horsepower transferred to the wheels. With that amount of output, it would take the horsepower of nearly eight Sparks to match the grunt of one Corvette ZR1.  And just when we thought GM would never launch another car in America with a four-speed automatic ever again, our Techno Pink tester had one (a five-speed manual is standard).

Then again, the Spark was never drawn up to be a sprinter. Rather, it’s reminiscent of a clown fish in that its natural habitat is the slow-moving, crowded, colorful and cluttered coral reefs that are today’s modern cities. Venturing out of them and into the vast open road reveals that the car requires a shot of patience to achieve highway or even interstate speeds, while returning an EPA-rated 38 mpg highway. Yes, both the larger Chevy Sonic and Cruze will outperform it in open road fuel economy, but considering the Spark’s superior city rating of 32 mpg only further justifies that the sub-subcompact is better off weaving around yellow Crown Victorias downtown on date night than doing anything else.

High-Tech, Not High-Budget

Other cars in this segment tend to have their interiors barren of any form of technology or infotainment, let alone necessities like climate control. Thankfully, the Spark counters this stereotype with an attractive touch-screen in the center console complete with Chevy MyLink, Bluetooth, Sirius XM satellite radio, and GPS capabilities via the GoGoLink app. The ease of use, however, wasn’t optimal.

For instance, if I wanted to adjust the volume, I had to push the button. Again. And again. And again. Or I had to hold my finger down, where in doing so the volume setting would over-adjust either too low or high. If I wanted to tune to a radio station (without using MyLink’s voice commands), I had to swipe a touch sensitive horizontal dial for FM, which was frustrating to get just right if I didn’t have it preset.

It just left me wondering: what was so wrong with knobs in the first place? Were they too analog? Cumbersome? Dated? We may never know. Conversely, the Spark’s cabin provides a dose of quiet that isn’t expected in this segment. Secondly, the discreet 5-door setup akin to that of the Sonic allows for easy entry into the second row, which is as tight as you would expect. But the 31.2 cubic feet of cargo room gives owners an element of versatility that is more that triple that of the Fiat 500, while coming in at a more reasonable base MSRP of $12,245. Though we would suggest at least going for the mid-range LT model for the sake of necessity. Oh, and 15-inch 5-spoke wheels are standard. Not hubcaps.

Wiggle Room

Piloting the little Spark paints a clearer picture as to how big America’s roads really are, and just how massive most modern cars have become. But the real fun in cars like the Spark is parking in places other vehicles can only dream of. It will wedge itself into pretty much any opening, granted a parking ticket is not in order. Testing the limits of just how tight of a squeeze the Spark can get itself into turned out to be quite entertaining, not unlike avoiding the gas station with a Chevy Volt. And because of its energetic looks, the Spark will catch the attention of passers by, despite being so tiny. Or maybe it’s just because this one just so happened to be a reserved blush of pink.

It would be interesting to read the minds of middle-aged rural Michigan residents passing by the Techno Pink Chevrolet Spark in their burly pickup trucks sharing the same bowtie badge. At the same time, 19-year-olds performing kick-flips at the skate park gave it a glance, and twenty-somethings enjoying iced frappucinos outside the coffee shop also stopped for a moment to stare with curiosity. A pink Chevrolet? That’s right, ladies. And it comes it yellow, too. But not orange, for some reason.

All in all, the 2013 Chevrolet Spark possesses enough versatility and personality to overlook its anemic power and seemingly awkward digital controls — at least from what we could gather from an afternoon with it. We hope to spend some more time with the Spark again soon. We’ll make a party out of it.

Former staff.

Manoli Katakis

Former staff.

View Comments

  • I saw my first Spark yesterday.... it really caught my eye. I was attracted to its uniqueness; the Spark was cute and petite. I congratulated the owner and this mature silver fox said "it is a spacious, roomy, and fun drive... but I didn't know is was pink." Hahaha

  • I don't think of Volt as a gadget nerd. Volt wouldn't even be at the party since...it doesn't drink much, especially to excess ( gasoline ).

    House parties bore me to smithereens and usually remind me of high school. Small talk and posturing isn't my style. So, yeah - I'm a Volt.

    Spark's a punk. Spark really may fit the bill for a city dweller with zero parking space. I wouldn't buy one for my kid because of it's sheer size - when duelling with SUVs on the open road - I want a bit more machine around my loved ones. Like an EV, Spark could be a family's third car - a grocery-getter. It's still a penalty box in my opinion - don't really like the crunched up "clown-fish" styling. There's lots of competition in this arena including the Fiat 500s which, strangely, are seen in my area all too much lately. The Fiat and Mini have the cute and Euro-cool, the Spark has S. Korean geek machine all over it.

    I'll hail GM for it's attempt at marketing to this niche, but so far they haven't been sailing off the lot.

  • Articles like this is why I read GM Authority on an hourly basis. I was sitting I a meeting reading the intro when I was asked a question... I had no idea what they were talking about. Oh well lol

  • I'd be curious how the Spark would compare (size wise), to the old Chevy Metro. I thought they were about the same.

    • No, the Metro 2dr hatchback was smaller and discontinued after 2001. The Aveo was a larger car.

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