This commercial for the Chevy Confidence program, also known as Love it or Return it Guarantee, states that “great companies, companies that make great things, stand by them.” And if “something’s wrong, you can bring those things back” — a rare promise among automakers… until now. So “if you buy a brand new Chevy and aren’t completely happy with it, bring it back. It’s that simple.”
How can Chevy make this promise? Because it’s making the most advanced, highest-quality new vehicles in its history. “And it’s got us feeling pretty good about the chances you’ll love yours.” The spot ends with a reference to The Bow Tie brand’s 100-year history by saying, “From a proud tradition to a new confidence about today, Chevy Runs Deep.”
The GM Authority Take
Well-done, Chevy. Well-done.