Ever heard of the Asian delicacy dragon fruit? If so, you have great taste — as “famous chef” Ted Allen briefly communicates mentions to the couple at the market.
The ad comes to an end with the following tagline: “Unexpected pleasures are the best part of life. Why not drive one every day?”
A very good branding piece. Notice how the actors are somewhat “young-looking” and the overall flow of the clip is tasteful? It’s all just a part of Buick’s effort to change that somewhat negative public perception of the brand and its products being for the elderly.
This example is a former NCRS award winner.
Many automakers oppose right-to-repair laws citing cybersecurity concerns.
Breaking out the spec sheets for a comparison.
Plus, a nationwide lease on all-electric off-road Pickup and SUV.
Extra comfort for rear-seated passengers.
Filings made in 24 countries, so far.
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Dragon fruit are the bomb!!
Alex, these Verano ads are super.....very clever and well-done....I think people are catching on to this nice car......
This ad grates on me because Ted is a food critic and TV host. He is NOT a famous chef. Every time I see the ad -- especially on the food channel -- I want to throw up. No way does it give me any impetus to check out the Buick.