GM’s crosstown rival, Ford Motor Company, is currently working on an all-new vehicle platform designed specifically for a series of affordable, all-electric models. Now, the Blue Oval brand has announced that the first affordable model to utilize the new platform will be a midsize electric pickup, set to launch sometime in the 2027 timeframe. Although the new model was not given a specific name, it will likely be an all-electric version of the Ranger. For now, GM has no clear rival.
As reported by our sister publication, Ford Authority, FoMoCo has been developing the new low-cost EV platform in secrecy for several years. Initially, the platform was expected to support a budget-friendly electric crossover with a target price between $25,000 and $30,000, scheduled for launch in late 2026. Following that, a compact pickup and a model dedicated to ride-sharing were anticipated. However, The Blue Oval brand has now confirmed that the first vehicle to debut on this platform will be a midsize electric pickup slated for release in 2027.
In a statement, Ford emphasized the value proposition of this new truck, saying, “The first affordable vehicle off this new platform will be a mid-sized electric pickup launching in 2027 that is expected to cater to customers who want more for their money—more range, more utility, more usability.”
If the automaker meets its timeline, this new pickup could be the first all-electric midsize truck available in the U.S. market, with no clear rival from GM. Back in 2022, GM Authority highlighted rumors that General Motors was planning to introduce electrified versions of the Chevy Colorado and GMC Canyon, which would directly compete with Ford’s upcoming electric midsize truck. These models were initially expected to launch around 2026 and were rumored for production at GM’s Orion plant in Michigan.
However, since those initial reports, there have been no further updates on GM’s plans to offer any new midsize EV pickups. The lack of news suggests that the Chevy Colorado EV and GMC Canyon EV projects may have been delayed or even paused indefinitely.
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Sure, Jim Farley says now that it'll cost $30K. It's a Ranger. Try $40K, at least. There'll be an "oops".
Well, maybe the $30k figure is his cost to manufacture? Then a $10-15k profit margin on top of that is reasonable to arrive at MSRP, right? LOL
No gm rival for the vehicles the other guys are coming out with? How surprising.....
Except for gasoline trucks, which buyers overwhelmingly prefer. Even Ford just announced that they're essentially abandoning EV trucks in favor of hybrids. How many billions did Ford invest in a platform that will sell in low numbers?
Seems Ford cannot decide what their strategy is. On the one hand, Ford cancels all plans they had for 3-row EV SUVS. On the other, they say they are introducing a midsize EV truck.
Is Ford building EV's or not? A year from now, is the midsize EV truck going to suffer the same fate as 3-row EV SUVS?
GM has the Colorado and Canyon set to offer e EV but till they can find enough buyers for the full size trucks the mid size will remain a hard sell as an EV.
Ford has spent a ton of money they do not have on EV models they need to sell but the market is not ready.
Much of this EV will not move till regulations force it. It is a slow growth segment.
Long time gm friend of mine just bought new Maverick as he couldn’t find a base model Colorado or Canyon at area dealers in N MS. Everything loaded. Out the door with the Maverick under ($30k). He knows he has a FWD, CVT pickup but retires in a year and plans to do light hauling & fishing. Did get trailering package for small boat. Dealer said selling quickly with months long wait if you order exactly what you want.
That's mostly the fault of dealers ordering higher profit margin loaded trucks, not GM
GM is so Monkey-See-Monkey-Do regarding FORD that they'll be sure to rush one into production.
Initially they said "NO Silverado EV", then FORD comes out with the LIGHTNING.
Initially then said "NO PHEV", then Ford ups the ante on PHEVs.
Of course, GM had the 9 year old superior VOLT technology, but there is no news regarding bringing it back, other than very vague statements.
But wasn't it just yesterday Ford announced they're going with hybrids for future trucks, instead of EVs?
Not a lot of good long term planning at Ford. The company changes direction with the wind.