This recent Buick ad gives us a 30-second peek into the mind of an indecisive car shopper who’s set his gaze on the 2018 Buick Regal lineup. But just which of the three Regal models should he pick?
There’s the Regal Sportback, which looks like a sedan but is actually an innovative hatch with more space. There’s the Regal GS, which has the most powerful engine of the Regal lineup and all you care about is the smiles per mile rating that will make you say “whoa“. And then there’s the Regal TourX, which speaks to the “utility you” thanks to the extra space afforded by the wagon body style and standard intelligent all-wheel drive system… though to be fair, the Regal Sportback offers AWD as an option, while the Regal GS has it standard.
Note the red, white, and blue colors of the three Regal body styles, which reflect the colors of Buick’s tri-shield logo. Bringing color back to the its logo is a recent development, as Buick’s logo was previously monochrome for vehicles sold in North America (it always had the three colors in China). The step is part of a new branding strategy that also involves removing the Buick brand-plate from the rear of the vehicle.
Hit play to see the short clip for yourself.
Moving opposite to market trends.
With four model years recommended for purchase.
This example is a former NCRS award winner.
Many automakers oppose right-to-repair laws citing cybersecurity concerns.
Breaking out the spec sheets for a comparison.
View Comments
First choice: The FWD wagon, preferably with the Malibu's hybrid drive train. Ooops, not in the catalog. Nor will it ever be, as the "mid-cycle" Regal will no doubt arrive by a boat sailing eastward along side a bunch of Envisions, and only in sedan configuration.
The commercial is pretty good.
Regal is the most sporty car in Buicks line up.
Then with the TourX wagon it has the “adventurous/outdoors” option.
The commercial works for the buyers this car can pull in.
Well done.