Future Holden Small-Car Strategy To Include New Astra And Cruze?

Holden has recently been hit with the European invasion. Its latest product come from newfound cousin Opel, and reside as the 2016 Holden Cascada, Holden Insignia VXR and Holden Astra.

Though, while Europe enjoys the all-new 2016 Opel Astra K, Holden will keep steady with the previous-generation Astra until the fourth-quarter of 2016, according to CarsGuide.

It was a near certainty Holden would receive the new 2016 Astra K sooner rather than later, but what’s news to us is the addition of the 2016 Chevrolet Cruze to the future lineup.

Holden sales and marketing director, Peter Keley, let it slip that the brand’s incoming small-car strategy will likely include the new 2016 Cruze, imported from South Korea, and the 2016 Astra, imported from Europe.

“We will sell more Cruze with the next generation (than we do currently),” said Keley. “We will sell more small cars in the future than we do today.”

Current Holden Cruze production, which is assembled locally in Australia, will end in 2016, one year before the last vehicle rolls off the assembly lines in Holden’s manufacturing arm. It’s unclear whether the 2016 Astra K will also see a new Holden Cruze hatchback alongside it.

But, if Holden is keen on appealing to the “New Australia“, it may be a plausible scenario.

Former GM Authority staff writer.

Sean Szymkowski

Former GM Authority staff writer.

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  • Aren't these two vehicles about the same size? What would be the reasoning for rebadgeing both as Holdens?

    • You're exactly right there. Won't do much to reverse the harm GM have done to the brand, though. They might as well give up on Australia the moment the last Commodore rolls off the line at Elizabeth!

    • How to hack in your email and change your messages I had my car June 20th 2017 it was from Mexico and that's a part for Mexico possum California Parks from USA is all type of different types of funding is Rusty and they change my car still paying for it and we still have it so he don't pay attention they do something to your car so they can change the stuff they change my car and the cows of Mexico it was a hatchback and it had diesel he had them he had speakers 10 airbags you had a place I can put my phone to charge it had alerted you back back he had to sign when you get out of Lane put you back in Lane when I get through with my, colors brand new and we spent it start off at $29,000 and when we got through when all the way up give me with the cop told me when I first drove it not it won't that how to hack in your emails and change your your messages when you put them in there

  • Verano is Astra's saloon twin in Europe. My bet is on it being shipped in.
    Then again, it looks like GM designed Cruze to match Opel. The character lines are more a mstch than the new Buick Verano in China.

  • we bought a 2017 Chevy Cruze with a set of a 2017 Chevy Cruze it came in June 20th they told me to bring it back so they can give me another key fob and take some scratches off they took my car when I got my car back it was switched and then it would have been a diesel with a lot of features my car has no features he had a sunroof it was so I asked and I got proof just I didn't had this car since last year and it gave it to me they stole my car change the ignition change the battery change the locks and they weren't supposed to