General Motors and its newly-found partner PSA Peugeot Citroen will reportedly make a decision on whether to build a 1-billion Euro ($1.28 billion) manufacturing facility in Brazil by the end of May. According to Brazil’s Veja news magazine, which didn’t disclose the source of its information, the plant may be built in the State of Rio de Janeiro or Minas Gerais.
Currently, GM operates three factories in Brazil, including those in:
While the capacity of the above plants is not provided by GM Brazil, The General could be creating an overcapacity problem for itself by building a fourth facility — putting itself in a similar dilemma as GM Europe (read: Opel) is today. That is unless one of the existing plants will be set for closure, or if PSA plans on significantly contributing to the output of the new facility. Additionally, Brazil — and South America in general — is seen as a growth market for the auto industry — so perhaps an additional plant will help meet demand locally.
The sweepstakes closes on December 22nd and the drawing will take place on December 28th.
At a time of year when luxury car ATP usually rises.
Sales decreased 5.6 percent to 16,670 units during the first ten months of 2024.
Specifically critical minerals supply chain development.
Scheduled for a Spring 2025 launch.