Stellantis has issued an official statement confirming that it has no plans to split off the Chrysler and Dodge brands. The statement is in response to a proposal from Frank B. Rhodes Jr., the great-grandson of the Chrysler Corporation, who recently made a public call to bring Chrysler and several other prominent automotive brands back under American ownership. Stellantis also states that each of its brands has a 10-year time frame to achieve profitability and sustainability.
“Stellantis acknowledges the interest in its North American brands and reaffirms the Company’s commitment to its entire portfolio of 14 powerful, iconic brands, which were each given a 10-year timeframe to build a profitable and sustainable business,” Stellantis states. “Like the Jeep and Ram brands, Chrysler and Dodge are at the forefront of Stellantis’ transformation to clean mobility, benefitting from the Group’s cutting-edge technology and scale. The Company is not pursuing splitting off any of its brands.”
Stellantis’ statement follows a six-minute video in which Rhodes lays out his vision for bringing the Chrysler, Dodge, Plymouth, and Mopar brands back under American control. In the video, Rhodes touts Chrysler’s achievements and ties to American culture and history, including its founding, as well as its military production efforts during World War II.
“My vision is to save Chrysler,” Rhodes says in the video. “The brand that my great-grandfather founded in 1925. It’s very important. This is American history right here and we cannot let it go away.”
Rhodes has also sent Stellantis CEO Carlo Tavares a proposal laying out his plans.
“By creating THE NEW CHRYSLER/DODGE, LLC, we aim to restore the brands’ heritage and independence, allowing them to thrive with a renewed focus on their American roots,” the proposal states.
Rhodes’ proposal is likely in response to reports that Stellantis was considering shutting down several of its less-than-profitable brands.
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“Stellantis acknowledges the interest in its North American brands and reaffirms the Company’s commitment to its entire portfolio of 14 powerful, iconic brands, which were each given a 10-year timeframe to build a profitable and sustainable business,” Stellantis states. “Like the Jeep and Ram brands, Chrysler and Dodge are at the forefront of Stellantis’ transformation to clean mobility, benefitting from the Group’s cutting-edge technology and scale. The Company is not pursuing splitting off any of its brands.”
When did the 10 year timer start ?
My vision is to save Chrysler,” Rhodes says in the video. “The brand that my great-grandfather founded in 1925. It’s very important. This is American history right here and we cannot let it go away.”
So the next car or truck is likely a van , sedan and maybe maybe dodge maverick version and mid size truck . Other than that what else can they do?
Sounds like lot fluff. Until we see actual product or even concept . I don’t buy it
Do not buy anything from this company
Not going to happen, but Apple could have bought the brands to integrate their technologies within Dodge/Chrysler.
If he would bring back to Challenger, Charger, and 300, Chrysler and Dodge sales would definitely rise! They were selling Chargers and Challengers as quick as they could get them into the dealership!!
how about elon musk offering a huge money to stellantis ? sure they would sell ... but of course not for the guy doing a video in youtube
Where was Mr Rhodes when Chrysler went bankrupt, before Stellanis bought it? Could he have saved his great-grandfather’s company then?
Sad to see all this happening on the Chrysler Brand name turning 100 in 2025.