Stellantis has issued an official statement confirming that it has no plans to split off the Chrysler and Dodge brands. The statement is in response to a proposal from Frank B. Rhodes Jr., the great-grandson of the Chrysler Corporation, who recently made a public call to bring Chrysler and several other prominent automotive brands back under American ownership. Stellantis also states that each of its brands has a 10-year time frame to achieve profitability and sustainability.
“Stellantis acknowledges the interest in its North American brands and reaffirms the Company’s commitment to its entire portfolio of 14 powerful, iconic brands, which were each given a 10-year timeframe to build a profitable and sustainable business,” Stellantis states. “Like the Jeep and Ram brands, Chrysler and Dodge are at the forefront of Stellantis’ transformation to clean mobility, benefitting from the Group’s cutting-edge technology and scale. The Company is not pursuing splitting off any of its brands.”
Stellantis’ statement follows a six-minute video in which Rhodes lays out his vision for bringing the Chrysler, Dodge, Plymouth, and Mopar brands back under American control. In the video, Rhodes touts Chrysler’s achievements and ties to American culture and history, including its founding, as well as its military production efforts during World War II.
“My vision is to save Chrysler,” Rhodes says in the video. “The brand that my great-grandfather founded in 1925. It’s very important. This is American history right here and we cannot let it go away.”
Rhodes has also sent Stellantis CEO Carlo Tavares a proposal laying out his plans.
“By creating THE NEW CHRYSLER/DODGE, LLC, we aim to restore the brands’ heritage and independence, allowing them to thrive with a renewed focus on their American roots,” the proposal states.
Rhodes’ proposal is likely in response to reports that Stellantis was considering shutting down several of its less-than-profitable brands.
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More importantly….who would buy them??
The founders grandson who is tired of his family name and legacy getting shat on left and right.
As a former “Dodge Ram” and Plymouth caravan owner, they where NOT well built dependable vehicles when they where an American brand either.
It is not a secret that Chinese Automakers are desperately trying to pry either Dodge or Chrysler away to get a big dealership network in the USA.
Hopefully Stellantis doe s not sell.
Does he have a plan to improve Chrysler's reputation/name under American control? I wish they could find someone to improve the brand's image...
China will buy these brands.
I agree here. China's never too proud to dive into a dumpster. And it'd be worse because they'd make it a success. It needs to be american owned, period.
No interest when they have their own brands
I wish it would go that way. I would love to see Chrysler/Dodge an American owned company again.
These “brands” mean little / nothing to China.
Maybe the Dealer network…at most.
@Jack
I disagree
Chinese automakers would pump all new models into Chrysler or Dodge in no time.
Most simply do not understand just how insanely quickly these automakers move. They have multiple platforms they can use. They highly covet one of those brands. Even Tavares has spoken about this multiple times.
They are borderline desperate for one of those brands.
He also said that Alfa is highly coveted as well.
Hopefully Stellantis can right the ship quickly because if they do not, that is what will happen in the future.
That EV Challenger is gonna be DOA.
haha mr. Frank B. Rhodes Jr will die first before Chrysler die of its own death and then next 10 years Chrysler dissolves because it will have so much noname china cars in streets that no one would remember Chrysler had great cars like the 300, imperial and so on.. new generations of z generations like the son of my sister do not know how great chrysler was, it is past museum
Tavares is a WEF puppet. He doesn't care about saving anything, he cares about pushing an agenda.
This just in Generalissimo Francisco Franco is still dead......
How exactly does Stellantis plan to make Chrysler "profitable" in the 10 year time when simultaneously starving them of ANY product?
Buick in the US is nothing more than the red-headed stepchild for GM any more, and yet even GM does way more for Buick than what Stellantis has (not) done for Chrysler and Dodge.
Who said anything about making CHRYSLER profitable?
Very obvious they're trying to "Sears" Chrysler: wring every penny for themselves then dump the corpse. When it is finally put up for sale we'll know there's absolutely nothing left.
Shame to see Jeep die like that though, and I say this as a GM owner.
maybe applying some Midjourney AI in design and engineering departments,,, those guys in facebook who brings models more interesting than industry does.... AI generates making money dollar bills
They ruined the brand nobody will want it now cowering to the government and electric vehicles when the could have kept the v8 going and made it better
Kerry: Two things. First, you will still be able to buy one of these new Dodge's with ICE and a ton of power. Probably more than most of the V8's they have been selling.
Second, you may want to look at real sales numbers of EV's. You may not like them and/or may not want to admit to how nice they are, but you don't get to make up false sets of facts. And maybe, just maybe, you should go drive something like the Mach-E or Polestar 2 or Tesla Model 3 and see just how fun they are.
Fun? Why because one can speed away from a traffic light the way the did when they were adolescents? That should grow old after a couple of dozens of times.
After reading all this, isn't every GM fan happy about Mary Barra's leadership of GM.
GM just reported another increase in shares value.
And even when compared to Ford / Jim Farley, she is doing a better job.
Asking for leadership replacement based on personal feelings / preferences could be dangerous.
Problem is she put her entire focus on cute crossovers, while completely bypassing the gritty stuff people need (8' box trucks, V8 vans).
Not saying she needs to go, just that she needs to realize there's more to this business than 4 cyl CUVs.
The people who shop for cars are generally not shareholders of the brands they are shopping for. In that sense, under MS Barra's "leadership", GM has no Mustang competitor, Wrangler/Bronco competitor, Maverick competitor and it's full-size vans are uncompetitive compared to Ford. BTW, the only reason why gm's stock price is high is because of the several multi-billion dollar stock buyback programs- money that could have been used to develop compelling non-EV new product