‘Never Say Never’ About Camaro Return, Says Chevy Chief Scott Bell

Production of the sixth-generation Chevy Camaro ended late last year without a clear successor, leaving enthusiasts questioning where GM would take the nameplate next. In the time since, rumors have been swirling that the next-generation Camaro could return as an all-electric vehicle. Global Chevy Chief Scott Bell recently hinted at this possibility as well, suggesting that GM is carefully considering the future of the iconic performance nameplate.

In a recent interview with GM Authority Executive Editor Alex Luft, Bell emphasized the enduring significance of the Camaro.

“I always say, don’t ever give up that hope. The Camaro is something that’s a part of us,” Bell told GM Authority. While Bell didn’t confirm any specific plans, his comments hinted that an all-electric powertrain could be a part of a next-gen model’s future.

“The auto industry has changed more in the last five years than it has in the past 50, and that’s going to continue, so I would just never say never,” Bell added. “I never want to lose the energy of that brand.”

GM Authority rendering

Bell also noted that electric vehicles (EVs) could deliver the high performance expected from the nameplate. “And look, we’ve got great performance opportunities. The latest-gen Corvette has been an unbelievable performer for us, and what we’re doing with EVs is giving us new performance capabilities that we never had before,” he explained.

Chevrolet Communications Director Chad Lyons chimed in during the interview as well, underscoring the end of the sixth-generation but leaving the door open for future developments. “You know when we made the announcement [in March 2023], we said it was the end of the sixth generation,” Lyons told GM Authority. “So we’ll see.”

GM President Mark Reuss also recently expressed a desire for the Camaro’s return, envisioning it as a sporty, relatively affordable EV, hinting at a price point below $30,000 when factoring in a $7,500 federal tax credit.

GM Authority rendering

Prior speculation around the next-gen Camaro has included a possible transition to a four-door design with coupe-like aesthetics, moving away from the traditional two-door body style. This change could not only broaden the vehicle’s appeal, but address visibility issues as well.

While the exact future of the Camaro remains uncertain, the enthusiasm from GM’s leadership indicates that the nameplate’s legacy is far from over. Fans can remain hopeful as GM navigates its all-electric ambitions and considers the best path forward for the beloved American icon.

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Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

Jonathan Lopez

Jonathan is an automotive journalist based out of Southern California. He loves anything and everything on four wheels.

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    • But. Now on the inside cover of May June Car and Driver is an ad for a Trans Am with 667 HP.

      Car and Diver said talk to GM and GM really is not saying no or year to the ad.

      GM would be aware of it as it used GM names and images.

      Some feel they are testing the waters and others un named at GM say the car is in the wind tunnel.

      GM is not leaving NASCAR and they need a car. Could this be a Camaro replacement to take to NASCAR and Australian Touring?

      A Pontiac sold at Chevy like a Hummer sold at GMC?

      • I thought the Pontiac ad was a hoax? Especially given the fine print at the bottom?

        Regardless, I'd be 100% in on bringing back the Pontiac brand and some of its models. Make Pontiac the enthusiast/sporty brand for gm. There is a large enough market of enthusiasts for these companies to profit from, but it's not large enough that we are going to impact the environment in any measurable way. Give us some options here in the new EV world.

        I'd do something similar to what Dodge did with their new Charger able to plugin different drivetrains in the same body, except you have to keep the V8 for the enthusiasts, even if you pair it with an electric system for a hybrid like the Corvette E-Ray. Dodge was so close to getting this right, but the 6 cylinder Hurricane isn't going to replace the HEMI/392/Hellcat for their customers and sales will prove this to be true. Dodge is now a dead brand walking with no V8 and the customer base they spent decades cultivating.

        I would also take some Chevy branded models and just make some easy and cheap cosmetic changes to make them look and feel a little sportier and then slap the Pontiac badge and model to them. Think the old F-bodies where you could get either a Camaro or Firebird, but they were essentially the same vehicle. Keep the costs down here.

        Anyway for Pontiac:

        2 door traditional pony car:
        Firebird: Base trim with turbo 4 cylinder, optional AWD turbo 4 hybrid
        Trans Am: Base trim with a new gen V8, optional AWD V8 hybrid similar to the E-Ray. For the hybrid Trans AM make it ~700 HP V8 and another 300 HP from the electric motor(s).

        4-door sedan, call it a LeMans or G6, G8, Grand Am, whatever, pick one of the old 4 door names that fits whatever you come up with. Give it the same 4 drivetrain options I laid above. It MIGHT even use a 4 door version of the same pony car body above, again, like the new Charger is doing. But this HAS to look sporty and tough. You can't make this 4 door look plain like the old SS or something that looks like it was designed in the actual boardroom by Boomer executives. Try to pick up this crowd that Dodge just threw away here.

        SUVs and CUVs: Take the Chevy SUVs and just make them look sportier. How expensive are different fascias, bumpers, hood scoops, maybe some interior touches and such?

        I'd even add a a Pontiac pickup truck. Take the Chevy truck and make it like a RAM TRX with a hybrid setup. ~700 HP V8 and another 300 HP from the electric motor(s).

      • The SOP comment from GM is "we don't comment on future products"

        It doesn't mean that Pontiac is coming back.

    • It's all about creating failures to get subsidized. Us tax payers get to fund the fraudulent EV/climate crisis then fund the car makers again once the EV movement fails. Shame on GM and Dodge and anyone else who does this. Long live thw Chevy Camaro but I will buy used and never buy GM again. What a gimmick.

  • Ford: new ice mustang.
    Dodge: new Daytona. Both ev and ice.
    GM: never say never. Hope. Later a new 4 door suv ev camaro.

    Pathetic.

    Hey gm, go and build another fwd looking crossover .

    • Amen. They can park their EV Camaro Sedan/SUV where the sun never shines! Bell: "electric vehicles could deliver the high performance expected from the nameplate". Yeah, for a few 0-60 runs. Then try to find a place plug the damned thing in for 8 hours. NOT what performance fans want. Ford gets it. Dodge, too. Woke "gm" pencil necks don't.

      • With today’s 800v architecture, DCFC charge times are already in the 15minute timeframe.

        Current battery tech that’s in the labs and being tested are showing even faster charge times possible will be in the market in a couple years.

        By 2030 there will be ~500,000 chargers in the US.

        • Its always the next thing that "will really make this work" its always "just around the corner" by XXXX year "it won't be an issue anymore" etc etc etc bs etc ....wash rinse repeat.

      • You are right on. And I am not being political but who on here voted for the liberals that have destroyed our favorite cars. Seriously, us having a few cars have wrecked the universe? Give me a break...

  • Don't bother if it's an EV. And especially not a 4-door. If you want sedans, don't kill the Malibu.

    • Automakers are in business to sell cars. Selling a lower cost 2 door car is difficult due to it's limited demand.

      So their options are make it more expensive (Corvette), make it electric (you get rid of all the emissions requirements and share the platform), or you make it 4-door/CUV to expand the marketability.

    • Room in the market for a 4 door family sedan EV like the Malibu that’s a little larger and less performance oriented, and a higher horsepower smaller Sports Sedan EV.

      I would love to see them do an EV convertible Camaro with enough room for 4 people at a reasonable price. It’s a bit more doable with the packaging efficiency an EV can provide with pushing the wheels out to the corners.

  • Charger has been a 4-door for 18 years and people adjusted. Making the Camaro a 4-door would yield the same result. I get the GM is EV crazy right because that's what the politicians want, however the people are not there yet and I doubt we will be there for another 10-15 years at least. In my opinion, I think it would be a mistake to only offer EV for the Camaro. EV, hybrid, and ICE options would be best. But GM will do whatever the politicians want.

    • Completely ignoring the 2 door Challenger sold alongside the Charger for 15 years are we?

      Or the fact that the new Charger is now a 2 door and a 4 door?

  • Selling a 2 door car may be difficult, but now Ford has the mainstream domestic market to themselves.

  • Recently GM announced the end of Malibu, why would they make another 4 door sedan and that too electric. All these are just a talk. Crossovers are gaining share day by day as they are more functional with 7/8 seater option and can carry 10-12 foot long lumber by folding 2nd & 3rd rows seats, something you cannot do in sedan/coupe.

    • Imagine if you will, people that don't care about any of those things......

      I don't care how or where a baby seat fits in my car, don't care about rear media players, how much lumber or Pampers I can fit in the trunk.

      Not everyone is a worker bee with 2.5 kids.

    • I don't own a lumber yard, that what Construction/Commercial vehicles aka full-size pick-ups are for. Give us a coupe/sedan for people who don't have to haul lumber.

  • First launch Bolt with LFP, NACS, $25 price tag with an intention to make/sell in 100,000 + / year.
    Then look into Camaro-EV

  • It says a lot that they are confident in the cost and performance improvements in the next couple years that EV batteries will see to be able to bring a fun affordable small sports car EV to market.

    • Problem is they have been spewing this same BS for five years with overpromising and underdelivering.

    • Why? They could build an EV Camaro that easily beats the current one in the 1/4. You can say "vroom, vroom" as you drive if you miss the noise that much.

      • If you honestly have to ask why, just go back to driving your CUV. There are and will continue to be plenty of options for you to choose from.

      • The issue isn’t performance, it’s engagement. My stick shift Camaro is slower than my friend’s Tesla, but way more fun.

      • Nailed it. These folks seem to think vroom vroom sounds make something fast and fun. They aren’t really driving or car enthusiasts.

        If they were, then the drivetrain wouldn’t matter to them.

        • LOL. This sounds like the entertainment and gaming journalists. Ignore what matters, is at the core of the product, and gives it its character. Just consume product and don't ask questions or you aren't a real fan.

        • Though your comment is thoroughly dumb, at least you didn't use the horse and buggy analogy that all the other EV kool aid drinkers use, so you're making progress.

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