GM Names New Marketing Director In Australia And NZ

General Motors has just announced the appointment of Heath Walker as the new Marketing Director of the GM Australia and New Zealand subdivision.

The automaker announced it is appointing Heath Walker as GM Australia and New Zealand Marketing Director. This new position in the leadership structure of the company’s arm in Oceania is designed to effectively develop commercial expansion with new brands and products that will soon arrive in the region. Walker’s appointment is effective April 23, and he will report to General Motors’ regional Managing Director.

In particular, the company reports that Heath Walker will play a leading role in the imminent launch of Cadillac in Australia and New Zealand as a separate unit of the existing General Motors Specialty Vehicles (GMSV) structure in Oceania. The General’s luxury brand is scheduled to land in the region’s largest countries later this year exclusively with a portfolio of all-electric right-hand drive (RHD) vehicles.

At the same time, in his new role as Marketing Director of GM Australia and New Zealand, Heath Walker will lead GMSV’s marketing strategy as it expands the company’s portfolio with iconic American products. The next GMSV launch is the refreshed 2025 GMC Yukon Denali that just entered regional testing in RHD form.

“It is an exciting time at GM, as we prepare to launch the iconic Cadillac brand, as well as expand the GMSV offering to include the new GMC Yukon Denali in 2025,” said Jess Bala, Managing Director of GM Australia and New Zealand. “We are delighted to welcome Heath to this new role in the team, his experience and leadership will be vital to our success in the coming years,” she added.

Heath Walker joins GM Australia and New Zealand’s marketing leadership from Scania Australia, where he served as Director of Marketing and Communications for the heavy vehicle brand. The Detroit automaker highlights Walker’s “deep marketing and communications experience”, gained from working in diverse industries such as IT, sports and automotive, including marketing leadership roles at Tesla and Nissan Australia.

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