The 2014 Chevy Impala Is, In Fact, Competitively Priced: Comparison

When Chevy priced the 2014 Impala, some opined that the brand’s new flagship sedan was overpriced. In fact, one of the emails sent to our tips mailbox read:

“Over $30,000 for a 6 cylinder in the new Impala? Are they bonkers?”

Fortunately, the guys and gals at Chevy may not be bonkers after all. Rather, the 2014 Impala is priced rather competitively.

U.S. Full-Size Sedan Prices
ENGINE/VEHICLE 2013 CHEVY IMPALA 2014 CHEVY IMPALA 2013 HYUNDAI AZERA 2013 CHRYSLER 300 2013 DODGE CHARGER 2013 TOYOTA AVALON 2013 FORD TAURUS
I4 MSRP N/A 27,535 N/A N/A N/A N/A N/A
V6 MSRP 25860 30,760 32,250 29,845 25,995 30,990 26,600
HYBRID N/A TBD N/A N/A N/A 35,555 N/A

For starters, the 2014 Impala — which does not offer all-wheel drive — with the six-cylinder (LFX) engine is $4,900 more than the 2013 model, which happens to be powered by the same mill. Perhaps that is the primary source of sticker shock.

Nevertheless, the Impala V6 is not the most expensive model in its class. Its $30,760 base price (for the LT) is $1,490 less than that of the 2013 Hyundai Azera and $230 less than that of the 2013 Toyota Avalon; coincidentally, both the Hyundai and Toyota are all-new for the 2013 model year.

However, the 2014 Impala with the V6 is $915 more than the Chrysler 300 and — here’s the kicker — $4,765 more expensive than a 2013 Dodge Charger and $4,160 more than the 2013 Ford Taurus — both of which offer V6 engines as standard equipment.

Of course, those are all starting prices — and don’t reflect differences in equipment or features. In addition, keep in mind that these prices may actually not be as important in the marketplace due to various model-specific incentives.

That said, there’s one thing in particular that caught our eye: the Impala is the only vehicle in the segment that offers (or will offer) a naturally-aspirated four cylinder engine — the new 2.5 liter (LCV) direct-injected mill making 195 horse and 187 lb-ft of torque. In that regard, perhaps The Bow Tie brand is setting a trend.

So, after reviewing the numbers, what do you make of the 2014 Impala’s price? Sound off in the comments below.

GM Authority Executive Editor with a passion for business strategy and fast cars.

Alex Luft

GM Authority Executive Editor with a passion for business strategy and fast cars.

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  • Well, it is a beauty...looks so much like the new "deVille" really....but I think it will be a winner....base is cloth and somewhat basic...but I think it will be just fine as it is....the new Accord is about the same price from their Web site.

  • New accord doesn't hold a candle to real full size cars lie the Impala. Accord is a Malibu competitor fair and square.

  • Alex - LT Trim is not the base model, there should be an LS version. Is the 4cyl offered in the LS and LT trim?

      • I believe you are right about the V6 starting with the LT, but was wondering if the 4cyl could be had with a nicer trim package (like leather) or just in the base, stripper, rental car model. I like the 2.5 based on all of the praise in the ATS but was hoping I could get my Dad into a higher trim version for his next vehicle. My area that I work at in GM is far from the RPO codes that you guys seem to get pretty early.

    • Don't you think offering the 2.0T in the Impala would make for one too many engine choices?

      With the exception of the wAssist, the engine choices will be exactly like the ones offered in the ATS, including:
      2.5
      2.0T
      3.6

      Now, in the ATS, the 2.0T makes nearly the same power as the 3.6. The difference is where along the power curve the 2.0T delivers most of the power vs. the 3.6 -- making for a somewhat different experience. This difference might matter to performance-minded customers, but I'm not so sure it does to buyers in the full-size class of the Impala.

        • The 2.0T/EcoBoost in the Taurus seems to be a fuel economy play... Impala's eAssist should be better at that.

          In addition, Ford's 3.5 is not direct injected, while the EcoBoost 3.5 is only in the high-perforce SHO. As long as the SS is around, the Impala probably won't get AWD or the 3.6TT, since the SS will do performance better.

          So in all respects, the Impala seems like a better choice.

          • I would too but i'm just saying like the 4 in the Taurus makes 240 hp and the 2.4 E-assist makes about 182 hp.... eventually it will be heavy and work very hard in these large car forms (idk if it does work hard in the LaCrosse)

          • The 2.0T EcoBoost is optional on the Taurus -- and it is being marketed as less powerful but more efficient than the 3.5 V6. Because of this, I assume that it's aimed at fuel-concious buyers who don't really care about power. As such, the eAssist in the Impala will likely be a better choice for that kind of customer.

            One thing to keep in mind: eAssist shines on the LaCrosse. In all the eAsissted cars we've tested, the LaX has been the best in application and fuel economy; I wouldn't expect it to flounder in the slightly longer (longer-trunked?) Impala. I'm guessing the Impala Eco/eAssist will achieve 35 MPG highway, given that the LaCrosse eAssist gets 36 on the highway... can't wait for the fuel economy ratings!

          • Exactly correct.

            But even though the Avalon is in the segment, it's not a true full-size car externally and internally (from initial Impala interior figures). Ironically, both the Impala and Avalon hail from midsize roots -- but the Impala is longer.

          • But then Taurus wouldn't consider one too because of the interior since it's very cramped.. It's also funny that Toyota would consider the Hyundai Genesis as their competitor along with the LaCrosse

  • When a vehicle is priced they take into account all content from tire size to wheel diameter to # of airbags to steering wheel controls to every little feature. These features are all priced relative to the competition and then added (or subtracted) to the vehicle base MSRP.

    It is a huge procedure and you can bet GM has priced this vehicle relative to the competition.

  • I believe the price is in line with the Competition, In my opinion the new Impala has moved up scale ,Because it is an offspring of the Cadillac. I know a lot of people say well it is just Chevy and it should be a low price car, but the Chevy is not what it use to be, At one time it was only one Automoble a base ,the deluxe,and the top modle the Belair,later in time two makes The big Chevy and Corvette in 1953 Than after 1957 it was the 58 Dalraie,Belair and Impala,But in the 60s The Impala was not the lone Car, it had off spring like it has now, it is no longer the only modle, it is the top Modle with lower price siblings the Volt, Malibue,Cruise, and other lower priced small cars , Chevrolet could be a Corporation on it own.

  • I'd drop the "hybrid", (which is really weak anyhow: minimal extra fuel economy, added weight and complexity, and a sacrifice of trunk space) and go with the 2.0T as an option.

    And speaking of hybrids, I think GM is making a big mistake going the dircetion of all-electric and Volt-type PIH instead of hybrids. They should go all-in with a true hybrid drivetrain in Malibu, Cruze, and Equinox or continue to be left in Ford and Toyotas dust.

    • Problem is, GM doesn't have full hybrid technology. So it's only logical for them to pursue the next best thing (which is even better) -- Voltec.

    • 37 mpg on the Highway in a full size Malibu with eAssist you are calling minimal? The 2.0T only gets 30 mpg on the Highway in the Malibu. It will likely be less than that in the heavier Impala.

      As far as going with a full Hybrid, the ONLY one doing any kind of volume is Toyota with the Prius line. They have too much of a head start in the market at this time for anyone to catch up in the full Hybrid segment. Look how much they are struggling to gain any meaningful sales with the Plug in Prius...

    • Don't know officially yet, but I wouldn't expect SS below $35,000. We've heard significantly higher a figures as well...

  • T. Beja,

    Yea, minimal. Firstly it's only rated 3 mpg better than the base 4. Second, I sell them and have driven both. Real world difference is less than 3 mpg. And third, competition in the segment is getting comparable mileage to the Eco with their base 4s (fusion is 36 with the auto, and fusion hybrid is 47)

    • The Fusion with Ford's underpowered, coarse, and outdated 2.5 I4 is rated at 34 MPG (equal to the Malibu 2.5 but with less power). The Fusion that gets 37 highway is the 1.6T EcoBoost with Auto Start/Stop -- which is priced similarly to the Malibu Eco.

      Curious to see if and/or when GM implements its new 1.6T in the Malibu, and whether Start/Stop is in the cards ;)

      • I would doubt it, if GM does do it they would have to put twin scroll turbo on that 1.6T and put a manual with auto start/stop. Speaking of which Alex, do you think the Sonic SS or the Sonic boom will get about 200 hp to compete with the Fiesta ST since Fiesta ST will get 197hp?

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