It’s officially the holiday season, and Chevrolet is celebrating with a new video advertisement titled “A Holiday To Remember”. The video features a classic Chevy Suburban and a touching storyline about a family reunion. Check out the full video advertisement below.
The video opens with children running into a house carrying presents. Inside the house, we see a grandma staring out the window, unable to recognize her grandchildren.
“More bad days than good?” asks one of the family members.
“Some days when she doesn’t even recognize me,” says the grandpa.
One of the older grandkids then decides to take grandma for a drive, escorting her out to the garage, where we see a classic Chevy Suburban uncovered from a tarp. Finished in a two-tone blue-and-white paint scheme, the Chevy looks ready to take grandma and the grandchild out on an adventure, starting right up after turning the ignition.
As the two drive around, John Denver’s “Sunshine On My Shoulder” starts to play. The pair wind their way through town, pointing out some of the local shops and restaurants. The Chevy then makes a quick stop at the house where the grandma was born, followed by her old high school. We learn that grandma met grandpa at school, and we later end up at a drive-in movie theater where grandma and grandpa shared their first kiss.
With each subsequent stop, grandma remembers more and more.
“I kissed him!” grandma recalls about her first kiss with grandpa. “He was far too shy.”
After returning to the house, grandma is reunited with grandpa, and the two share a touching moment in the old Chevy.
It’s a very nice ad, and sure to tug at your heartstrings. There’s also a few shots of newer Chevrolet models sprinkled throughout. Check out the entire video ad right here:
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1 2 Next »Thousands of folks are soon to feel the same way once the Camaro is gone....
If only General Motors still built inspiring vehicles like we all remember. I saw this ad on Thanksgiving, and it made me sad. Chevrolet has made quite a few "sad ads" over the last few years. Unfortunately, all the ad did was make me sad, miss my grandmother who died of Alzheimers, and sad that Chevrolet doesn't actually build any attainable vehicles I find appealing like that Suburban anymore. I did cheer myself up shortly after thinking of the irony of just how "forgetable" today's CUV Chevrolet models are (ala Equinox etc). Will feeling sad guilt me into a 10% mortage to buy a new Suburban? No, it most certainly will not.
The latest Suburban is the best ever. Hands down. If that doesn't inspire you, you're hopeless.
It is a nice ad and well done. This evoked emotions of sadness overcome by joy. Whichever ad agency is responsible for this...kudos to you. Now can you do more to evoke raw emotions of excitement for the vehicles sold now too?
Excellent ad.
It's like the '57 Nomad as from not long ago. They should have used the last Camaro built.
Sad, don’t like it.
Nothing is as good as the good old days. Not even the good old days were.
Great Chevy ad once again reminding us the old cars were much better than this high tech crap they keep building today . And will never out last that old Chevy.
Suburban/Yukon/Tahoe/Escalade make up about 20% of the cars on the road with over 200,000 miles.
You can't say they don't last.
For someone who has a family member dealing with dementia, this spot was depressing and should have never been aired. Nothing but bad feelings for Chevrolet. Their leadership should be ashamed of what they approved.
Not if understood, as our Pastor did today.
Another sad reminder that GM stopped producing cool vehicles decades ago.
MERRY CHRISTMAS