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Why Pontiac’s last 5 years forshadowed its end

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    • #38251
      yabadabadoo
      Participant

      The end was spelled out folks, GM was not investing in Pontiac. Pontiac cars were generic and rebadged Chevys.

    • #38922
      Alex Luft
      Keymaster

      This is why, personally, I won’t miss the Pontiac we knew over the last 5-10 years. They had some terrible cars, some of which represented a large amount of the brand’s sales volume like G3, G5, Vibe, and Torrent.

      The only decent car was the G6 and the only great cars were the Solstice and G8.

      No reason why the latter two can’t be replicated as Chevys.

    • #38926
      dontbelate
      Participant

      for the same reason they won’t sell the G8 as a chevy Bob Lutz said no rebadging cars

    • #38927
      Alex Luft
      Keymaster

      That doesn’t really matter, @dontbelate. As you know, GM sees no problem rebadging vehicles across continents or countries. The Holden Statesman/Caprice is sold as the Chevy Caprice (PPV) in the States and as a Buick in China and in the Middle East. As long as the vehicle isn’t available in the same country, rebadging is fine.

      The real reason why the G8 hasn’t come across is due to the future of the Zeta architecture. Its future, so to speak, is up in the air.

    • #38930
      PontiacRulz
      Participant

      Well my 2000 Grand Prix GT is an awesome car. GM can keep their Chevys cause I don’t want one. They murdered the brand I liked and just absolutely screwed Pontiac cars and their loyal customers. I won’t forget that. My next new car will be a Ford.

    • #38931
      Alex Luft
      Keymaster

      @PontiacRulz In that case, you should check out FordAuthority.com 😀

    • #38932
      PontiacRulz
      Participant

      I still have a Pontiac Alex….

    • #38934
      Alex Luft
      Keymaster

      Right on. But if you see a Ford in your future…

    • #38935
      PontiacRulz
      Participant

      Oh wow! I had no idea there really was a Ford Authority and that you also ran it Alex. Cool! I will definitely check it out also. So are GM and Ford the only “Authority” sites you have or do you have others to? haha.

    • #38936
      Alex Luft
      Keymaster

      Those are the only ones so far. We have some stuff planned for the future, but can’t talk about it for now 😀

    • #38937
      Brian_E
      Participant

      First off @ yabadabadoo. I think making four separate forum discussions asking to stop discussion of Pontiac is having the opposite effect. 😉

      @ Alex. That sucks to hear about the Zeta uncertainty. Any word if a new RWD layout is in the cards for a sedan?

      @ PontiacRulz. I hope you’re not considering avoiding GM vehicles based on the decisions of corporate executives. Personally, I look at it this way. Who was the CEO in charge when Pontiac was shutdown? Fritz Henderson. He’s not with GM anymore. Looking at it more broadly – who is most responsible for the demise of Pontiac? IMHO, it was James McDonald, who was CEO from ’81 to ’87. Even before becoming CEO, he pushed/forced the idea of badge engineering upon GM. He took sharing components too far until he destroyed brand identity. (The horrible body cladding also began during his tenure.) THAT, in my opinion, is what killed Pontiac. The hit that BOP took severely hampered their marketability. GM buried Olds & Pontiac and focused on Buick because the profit margin was there for Buick. If Pontiac could have commanded a good profit margin, they would still be with us, but the damage inflicted by James McDonald was long lasting and far reaching in hurting the reputation Pontiac had established. That’s one side of it.
      Here is another side on why I am still giving GM a chance. Where are the people who DESIGNED and BUILT the Pontiacs you loved? As far as your 2000 GP and your grandfather’s ’04 GTP, I am guessing that many of the people involved in the styling, engineering and manufacturing are still with GM. From my understanding, there weren’t many layoffs when Pontiac was buried. I can only guess that they were absorbed into Chevy and Buick. Personally, I’m looking for the passion and spirit of Pontiac to be carried on through those people into some Chevy (and Buick) designs – even if the name is not there. That’s just my personal feelings on that. I haven’t decided what I’ll replace my 2001 GP with yet, but I’ll be looking to GM first, then to Ford and possibly Dodge (if they demonstrate improved build quality and customer service.) Whatever you choose, I hope you don’t base your choice on trying to punish someone who isn’t with GM any longer.

    • #38938
      Alex Luft
      Keymaster

      @Brian_E Henderson was just a temporary pawn in the migration towards Whitacre and Akerson, both of whom were/are temporary as well.

      That said, I would add Roger Smith to the list of execs whose decisions lead to the demise of Pontiac. Smith, in fact, was the man responsible for taking autonomy away from the brands and “centralizing” engineering from Chevy, Caddy, Pontiac, etc. to “GM Engineering.” The same goes for design.

      I still hope for the day that GM decentralizes engineering and design. There are certain functions that should be centralized (accounting, logistics, etc.) but others shouldn’t.


      @PontiacRulz
      Punishing GM execs by not buying a best-in-class GM product (like a Cruze) isn’t punishing anyone except for yourself. 😀

    • #38941
      Brian_E
      Participant

      @Alex. Agreed on Fritz and Roger. And a correction on my post; McDonald was “President” of GM. Roger Smith was the CEO during that dark time. I give both of them the blame for steering GM into red financial waters.
      How is Engineering and Design set-up currently? I assumed each brand had their own group with corporate oversight to ensure synergy and reduce internal competition.
      Definitely makes sense to me to have separate groups focused on their brand, their mission, and their goals instead of a “jack of all trades” approach.

    • #38944
      Alex Luft
      Keymaster

      Currently, engineering and design are centralized. In fact, not Chevy, GMC, Caddy, nor Buick actually employ anyone.

      There are research, engineering and design teams assigned to a project. Usually, the project revolves around a platform or vehicle size. Once the project is complete, some stay on to oversee updates while most get moved to work on another assignment. And the cycle repeats. This is the case with U.S./North American operations.

      Then there’s GM Holden and GM Europe, who also contribute and sometimes oversee entire projects. For instance, the Cruze hatch was headed up by Holden. GM China/PATAC is another recent upstart to join the global GM engineering & design ranks.

      GM needs to create different engineering and design teams, at the least, for its different brands. At least do what Toyota does with Lexus — whereby Toyota and Lexus co-engineer platforms and powertrains up to a certain point. Once their views begin to diverge, each team takes the current result in house and modifies or develops it further from there. Lexus has its own design house and, recently, engineering team. This is a very cost-effective and efficient solution that allows for the creation of different vehicles while sharing some components and engineering resources.

    • #38945
      Brian_E
      Participant

      Given GM’s global nature (which I often focus on the N.A. aspect), centralizing makes even less sense. The same goals often don’t translate into different countries/cultures. I would think that limiting the focus to a single project would limit a longer term outlook and vision. Having people dedicated to a brand or even just a model would drive both evolutionary steps and smaller refining steps better than throwing in new people everytime a new project comes along.
      Hope GM gets it straightened out there. Thanks for the info!

    • #38946
      PontiacRulz
      Participant

      Yea I always heard that Roger Smith was really the one to screw things up. He created the Saturn brand also, which should have never been created. Also when they changed to “GM engineering” like Alex mentioned, it really put Pontiac in a bad spot starting at that point. My whole thing is that I’ve grown up around Pontiacs and the brand means something to me. I grew up with my Gramps talking about how cool Pontiacs are. I look up to him a lot so I guess Pontiac is something that makes me think of my best bud, my Grandpa. It’s hard to say good bye to the brand but times change I guess 🙁

    • #38947
      Brian_E
      Participant

      PontiacRulz. I know where you’re coming from. My dad grew up on Pontiacs thanks to his dad. It is something that begins to define you. Being gearheads, we love the old Pontiac motors. They build some awesome torque. (I once shelled a beefed up 700R4 transmission at about 100MPH on the 3-4 upshift – twisted the input shaft in three places.) I will always have awesome memories of hotrodding and driving our old muscle cars. Gonna do a Power tour eventually. Even though Pontiac is dead to GM, nothing stops us from enjoying the great cars they did build. If you haven’t, get involved in a local Pontiac club, if there’s one around your area. If not, start one! 😉

    • #38948
      yabadabadoo
      Participant

      You know I was just looking at the TRU140 concept and was thinking how cool that would be as a Pontiac in a 2 and 4 door form. It is too bad Pontiac died, unfortunately the brand lost its legitimacy due to poor brand strategy and product development.

    • #38949
      yabadabadoo
      Participant

      One of my all time favorite cars are trans am’s especially the late 70’s early 80’s versions.

    • #38950
      yabadabadoo
      Participant

      They should take the overall design language of the TRU 140 and develop a range of modern cars, 4 at most. Maybe they could be Pontiac’s…

    • #38951
      Alex Luft
      Keymaster

      I like the idea, but really don’t see the reason nor the need for the latter. No reason why this can’t contribute to a strong, competitive, and distinctive Chevy passion line of vehicles.

    • #38952
      PontiacRulz
      Participant

      Alex, I checked out Ford Authority and became a member. Wow the forum on that site is DEAD but not for long cause I’m going to help it out! I posted a response to your Lincoln post that you posted a long time ago haha.

    • #38953
      Alex Luft
      Keymaster

      Nice! Thanks for joining. Ford Authority is much newer than GM Authority is. In other words, it’s just starting out — but growing quickly. B-)

    • #38954
      PontiacRulz
      Participant

      Cool, I hope it becomes popular. These Forums are fun.

    • #38956
      Alex Luft
      Keymaster

      Oh it will become popular 😀

      Perhaps you already are doing so, but you should also check out the blogs of each respective site where we cover GM and Ford news as well as the GM Authority podcasts.

    • #38957
      PontiacRulz
      Participant

      Oh yea I look at all that to. I always come here for the latest GM stuff. Just checked out the podcasts the other day and it’s pretty cool. Will do the same over at FordAuthority.

    • #40232
      Dinkus_McG
      Participant

      Pontiac was heading the right direction on the last years; just to get the plug pulled by the bean counters that have no clue on how to build a desirable car. They had at least 2 unique cars that I was looking to buy. One is the G8 that I own a GT and the other is the Solstice that I am still looking for one that is not beat to death. Other than that GM has nothing to offer to me and I am not buying a Truck either. Dodge is looking more appealing each time. My next new car might be a new Challenger; do not know yet… maybe a off shore, BMW perhaps? One thing for sure, no rice burners.

    • #40247
      Grawdaddy
      Participant

      @Dinkus_McG

      The Solstice never brought GM a dollar. It, and all the other Kappa’s were red ink right from the start.

      As for the G8, Pontiac was unsustianable on it’s sales alone. That’s why there were rebadges of Aveo’s, Cobalt’s, Malibu’s, Equinox’s, and a Toyota Matrix JUST to make Pontiac appealing to the masses.

      Weather you like it or not, the G8 was rountinely outsold by the G5. You may have never been the in the market for the G5, but thousands of others were.

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