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Cadillac is looking to launch a new european offensive and get into competition with Audi, BMW and Mercedes in the premium sector.
I think that they need to show Europe what they can do by creating race teams in series like UK’s BTCC with perhaps an ATS-V and Germany’s DTM with a CTS-V.
On track success might then equal showroom success. Sadly until recent models, Cadillac seemed somewhat stale to europeans. I disagree but 1 does not count alone.
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