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Should Buick do a new Riviera?

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    • #38235
      chevtothemax
      Participant

      This is just my idea but could you imagine a new Riviera? A streched camaro platform (only like three inches though), e-assist to the front wheels, a little softer suspension tune more gran tourer than sports car, and got to go boat tail retro design. so whatcha think.

    • #39287
      yabadabadoo
      Participant

      Yes… And Reatta

    • #39291
      chevtothemax
      Participant

      haha yaa that would be sweet to

    • #39338
      Vic1212
      Participant

      it would be nice…

    • #39412
      DigitalSaturns
      Participant

      Would I buy a strecthed Camaro called a Riviera? Nope.

    • #39422
      CraigInIndy
      Participant

      Yes, in my mind it would be like a 2 door LaCrosse.

    • #39425
      RjION
      Participant

      I always like the Riviera name ………………. The 63-65’s were very cool after that I saw nothing that I desired. to drive.

    • #39435
      chevtothemax
      Participant

      @CraigInIndy, yes the styling anyways but a little more wild but only a little

      @RjION
      , totally agree with you 63-65’s were the best

    • #39440
      CraigInIndy
      Participant

      Max, I agree it needs to be it’s own car, a little wilder than a LaCrosse would be good.

    • #39441
      Jordayyy0711
      Participant

      I still think a 2-door Regal would sell. Drop the top if they do! If they make a coupe, it would have to be a variant of the Regal or Verano. Then we wouldn’t have to ask ourselves if we wanted to “buy a stretched out Camaro called the Riviera.” I lol’d when I saw that. It would be too expensive to be its own vehicle. Gotta get the parts from something they already have. And they can absolutely make it as different as the Verano and the Cruze are.

    • #39444
      Alex Luft
      Keymaster

      Well, have you guys seen this? From what we know, it’s still on track for late 2012 introduction:

      http://gmauthority.com/blog/2010/11/opel-calibra-buick-regal-insignia-coupe/

    • #39456
      DigitalSaturns
      Participant
    • #39457
      Alex Luft
      Keymaster

      @digital_saturns Why is it another subject? It’s fairly obvious that we’re talking about the same vehicle… The name is just a technicality.

    • #39458
      DigitalSaturns
      Participant

      Regal and Riviera inspire different thoughts. The 2dr pictured in the link you posted would be very well as a Regal, the look fits the name. The look does not fit the name Riviera.

    • #39462
      Cactus
      Participant

      What ever happened with the Riviera concept from a few years ago?

      http://en.wikipedia.org/wiki/Buick_Riviera#2007_Concept

    • #39463
      Alex Luft
      Keymaster

      @ditital_saturns I see. The Regal Coupe is as close as we’re going to get to any kind of two-door from Buick in the next 2 model cycles… if not ever. Maybe a two-door Verano/Excelle… but a rear-wheel drive Buick GT? Fogetaboutit 😐

    • #39468
      chevtothemax
      Participant

      @cactus yes yes i like that

      @alex
      why not gm has the platform and if they want to go up against lexus they need a halo car
      @digital_saturns it wuld be full sized, rwd, 2-door as i said on my first post up at the top
      And the only reason it would be longer is to give a more sophisticated look/feel and more room to the rear seat occupants

    • #39470
      Alex Luft
      Keymaster

      @chevtothemax Because that’s not where Buick is headed. Buick’s goal is to corner the soft, quiet, and comfortable side of the luxury market… One that’s fuel efficient and comfortable, quiet and silent, one that isolates the driver and the vehicle’s occupants from the harshness of road/conditions.

      The market for full-sized luxury coupes is non-existent outside of the stratosphere of $100,000 plus… MB CL, Maserati Gran Turismo, Jag XK, Aston Martin… Each of those has terrible fuel efficiency (because owners of those cars can afford it). And each of those is sports-luxury-oriented. Even if the RWD Riviera sold for $30,000-$45,000, it would sell in very, very low volumes. We’re talking 1,000-2,000 units a month low.

      But forget all that. Who says Buick even needs a halo car? Lexus got to its current (very successful) position in the industry (and market) without a halo vehicle, by simply building luxury cars that people want, that people love, with service and dealer experience that customers adore.

      Buick needs to focus on being the leader in ride/noise isolation (lowest NVH in the segment) and competing in more high-volume segments… For instance, the Encore is another very low volume segment… So is the segment where a RWD, full-sized Riviera would compete. Leave performance and RWD to Caddy.

    • #39472
      Brian_E
      Participant

      @chevtothemax and @alex

      I think the problem with Buick offering a “Halo” car has to do with the limitations of GM structure. Lexus doesn’t have another higher content brand above it. If Buick offered a Halo car, that would drive internal competition between Buick and Cadillac.
      Maybe if Buick offered a vehicle to compete with the Lexus IS F (rear drive, 400+ HP, coupe, $61k base). This could be a rebodied Cadillac with softer Buick styling. GM would have to see if the economies of scale from component sharing will outweigh the development cost. That could be a halo car of sorts. The only other Halo car that Lexus has is the LFA and the LF-SC concept (with that ugly ass front grill).

      If Buick is to be competitive, I think they really do need to anticipate what Lexus’ next steps will be and have a executable plan in place to react quickly. Right now, it seems like they just caught up to them. Hopefully, they’ve got some continued momentum in the form of future ideas and concepts that can be enable them to pull far ahead.

    • #39473
      Alex Luft
      Keymaster

      @Brian_E You’re right. That’s why I’m such a fan of the division structure, rather than the “brand” organization. That way, divisions/brands would be free to do what they wished (within certain limits, of course) with their own designers and engineers. Certain functions would be carried out at the GM “level”, but the functional that truly differentiate each division would be division-specific. At that point, each division would be responsible for their own financials. All of this would be most beneficial for truly global products, brands, and divisions.

      But, back to your comment: conversely, Lexus is also limited in that it’s only one brand and — in my opinion — is trying to do too much. Lexus came to be by making comfy, luxurious, and reliable luxury cars that were quiet and tame. Now, it’s venturing (noticeably) into BMW territory… and the line is beginning to blur.

      GM, on the other hand, isn’t limited to a single luxury brand. That’s why I believe The General has such a unique opportunity to dominate the luxury segment and beat Lexus and BMW at their own respective games with Buick and Cadillac.

      GM doesn’t need to blur the lines with its two brands… it can deliver a clear and precise message in marketing and build vehicles accordingly:
      – soft, comfortable, understated luxury with Buick (competitors include Lexus and MBZ, to a point)
      – red-blooded, performance-oriented luxury with Cadillac (competitors include BMW, Audi, Infiniti)

      Interestingly, a Lexus used to offer such a vastly different luxury experience than the “traditional” German players. Now that Lexus is trying to move into BMW’s turf, it’s losing that overall clarity and sense of direction. This also applies to BMW and Audi, which try to “tone down” the performance aspects of their vehicles to not scare away the “traditional” Lexus buyer who is cross-shopping.

    • #39483
      chevtothemax
      Participant

      well alex it would be a soft, quiet, and comfortable luxury coupe. yes it would also be sporty but not meaning to it would just be because of the power and platfrm its based on. but i think every auto maker needs a halo model, smomthing that defines in every way the brands identity, like corvette does for chevy and cts-v does for caddilac. mabey there could be a sedan and coupe model. oh and just a side note if they do make an ampera based buick couldnt they call it a electra at least in na just sayin, but thats mabey another topic

    • #39486
      DigitalSaturns
      Participant

      The question went like this.

      “This is just my idea but could you imagine a new riviera. a streched camaro platform (only like three inches though), e-assist to the front wheels,a little softer suspension tune more gran tourer than sports car, and got to go boat tail retro design. so whatcha think.”

      It did not ask about what cars Buick might make in the next 2 model cycles.

    • #39531
      chevtothemax
      Participant

      hey guys i had another idea last night. how about a new roadmaster, it wouldn’t need to be retro but i was thinking three row seating, rwd/awd, and aimed at the mercades r-class but having it a soft luxury vehicle i think this would fit better with buicks new image whatever it is. and mabey it could be based off the omega platform making it the halo model for sure. im thinking rolls like seclusion but with more carying capacity mabey a 6 seater 2x2x2 with the middle seats being abel to swivle.

    • #39752
      RjION
      Participant

      RoadMaster was the top of the line Buick Sedan, I rather the name come back as just that. Not as a staion wagon or SUV.

    • #39758
      Babersher
      Participant

      That kind of car is interesting, but the R class is being discontinued and is barely selling more than a 100k s class, so its not a high volume segment, and minivans themselves are a declining segment.

    • #39799
      chevtothemax
      Participant

      Babersher it doesn’t need to be a high volume segment cause this would be a halo model thus a low volume vehicle. and RjION I was saying this cause I’d like to see something different then the ultra sedan every other luxury make has something that says hey look at me I’m the only one like this. also Babersher the r-class didn’t sell well because mercades didn’t market it at all I didn’t know aboout it till my uncle said he was considering buying one. which is where this idea came from.

    • #39800
      Babersher
      Participant

      The r class doesnt sell one because it’s ugly, big in a bad way, inefficient, expensive, because demand for minivans is declining and being replaced by cuvs like the explorer, and because it wasn’t marketed. And by high volume, I meant that it wouldn’t be a seller in a low volume segment. A halo model would have to be at least 100k , and I find it difficult to see a 100k 7 passenger Buick being successful. It’s an idea worth being considered once gms position gets better.

    • #39802
      chevtothemax
      Participant

      well ugly could be fixed. and it doesn’t need to be sporty in any way. it’ll have alot of power though. so it would be fast but that wouldn’t be the focus of a car like this. the r-class was trying to be a sporty car wich is why it was seen as big in a bad way. and i said 6-seater by the way so it wouldn’t be a people carrier. it would just be a really spacious car with 6-seats with the middle ones able to swivel. it could be a mobile office for big execs with confrence calling a wine cooler maybe a small table. and cause of the softness you could write. and cause of the low cabin noise it would be easy to talk. the rear seats could have a lazy boy feature. it would be a primarily chaufeur driven vehicle. either way this wouldn’t happen for a while yet and you’re right gm needs to be in a better position.

    • #39837
      RjION
      Participant

      ,and I’m just saying I don’t like the idea of ROADMASTER on a SUV or a Station Wagon.

      SUV: call it SoccerMaster
      Wagon: call it StationMaster

    • #39838
      chevtothemax
      Participant

      it wouldn’t be an suv or a stationwagon or a minivan it would be something completely different

    • #39854
      Babersher
      Participant

      The idea has grown on me and I think it should definitely be explored by GM, especially for China.

      I found some pictures on how this could possibly look like, the pictures are all in vans, since this would be in a car it would be smaller. I think the size of such a car should be about the size and design of a maybach with much better styling.

      It should cost like 300k and be for high level executives of major corporations. Its possible and a worthy idea to be considered once GM has more time and resources.

    • #39855
      chevtothemax
      Participant

      yes thats exactly what i was thinking^ thanks for the detective work babersher

    • #39856
      Alex Luft
      Keymaster
    • #39857
      Babersher
      Participant

      The GL8 is based on the old venture, hardly a cutting edge vehicle for the rich and powerful, not to mention its ugly minivan looks. No, the vehicle were talking about will be a true luxury executive rolls royce esque type car. Not a gussied up venture with regular three row layout.

    • #39858
      Alex Luft
      Keymaster

      I understand that. But given the fact that the Rolls-type vehicle will most likely be driven by chauffeurs for those riding in the 2nd row, the architecture upon which the vehicle is based on is not very important. It just needs to offer a luxurious ride (primarily for the passengers), have a slew of high-quality interior trims and amenities and perhaps look bold and brash. So whether such a vehicle is based on an archaic (mini-van) platform shouldn’t matter… not that it would be my first choice of a platform for this kind of vehicle in the first place.

    • #39860
      Babersher
      Participant

      Thats true, the platform is irrelevant, but modifying any platform to meet the needs of such a vehicle would be expensive, I actually think the Epsilon II AWD platform would be the most easily modify able platform for this kind of car. Or maybe the Cadillac flagship platform.

    • #39884
      chevtothemax
      Participant

      ya i was thinking omega awd. and this would be a flagship/halo model. and yes for the most part this would be chauffeur-driven but even the roller has good driving dynamics and a biiiig engine. a 7.0l v8 would be enough for the buick though. also offer a hybrid technology well cause you could on a vehicle like this.

    • #39887
      DanielHana
      Participant

      Alex I would buy this car even if it was just FWD

      Well, have you guys seen this? From what we know, it’s still on track for late 2012 introduction:

      http://gmauthority.com/blog/2010/11/opel-calibra-buick-regal-insignia-coupe/

    • #40308
      chevtothemax
      Participant

      how about the calibra/riviera be based on the code with brand distinctive styling??

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