- This topic has 11 replies, 5 voices, and was last updated 12 years, 10 months ago by
.
-
Posts
-
-
With the sales of the Ford Super Duty truck line overshadowing GM Truck and Ram Truck sales, should GM put their marketing dollars into a different sport arena? With the three major promoters in the monster truck event industry, they have found that 76% of fans own a truck, with 41% planning to purchase a new truck in the next 2 years. Of the women that attend these events, 62% own an SUV. So at millions of dollars, Nascar and the like looks high-cost next to a half million to a million to enter the ring with the BIGFOOT Fords, and Monster Jam Built Ford Tough Blue Thunder, and RAMinator and RAMunition Mopars. What do you think?
-
-
-
-
-
@Grawdaddy
Here’s my problem:“Of the women that attend these events”
Really now?
Yes, women do attend these events. Women pilot some of the monsters at these events. Women even vote now too!
@JustinF
I guess there is a hole to fill, but I don’t find it important since these events aren’t nearly as popular as NASCAR or WRC.Look at the numbers. While no one can compare to NASCAR, more than 30 million fans attended Monster Jam events last year. That does not include events by any other promoters. Monster trucks are in a very unique place being motorsports in one sense and entertainment in another. You won’t find cigarette or alcohol sponsors on any trucks. These are family events.
On the marketing side of things,I would assume that marketing to women might include thinking outside the box. At these events, the female fans regularly make comments to drivers in the autograph session such as “that’s empowering”, “makes me feel like I could do anything”, “I need a truck like that”, and “it makes me proud to be a woman to see women out here doing stuff like this”. Why not mold the likeness of a Traverse and install it on one of these trucks? You gather the womens attention to the vehicle and this crossover becomes more masculine. The GM trucks are not selling like the F-series and that is a consideration also. Keep in mind that we are talking about a team of 4-6 trucks. One truck at this point would make a very small impact. But this presence in 4-6 locations per week across 3 countries allows for 180 to 270 appearances per year at different event (not just racing or freestyle events). The display of these huge trucks in a public venue draw people in to a location. Pair GM with the right co-sponsor and it could be a lucrative partnership.
-
We know the women vote now. Reluctantly, we’ve also given them driving licences and the ability to hold post/rank/office above a man!
But seriosuly now…
“You won’t find cigarette or alcohol sponsors on any trucks. These are family events.”
Well there’s your problem, there’s no big money in it!
No big money from smokes and booze, nobody to watch, nobody to care, nobody to think about buying a car or truck.
“The GM trucks are not selling like the F-series and that is a consideration”
The GMT900 was 20K units behind the F-150 in 2011. Both cleared 500K units each. A difference of 20K units is nothing and it’s only matters to the brand fluffers.
I anit’ diggin’ it so far.
-
YTD Sales YTD vs. 2011
Year-Over-Year Monthly Sales vs. April 20111 Ford F-Series +11.2% April 2012 47,453 +4.4%
191,280 April 2011 45,4352 Chevrolet Silverado +3.8% April 2012 30,749 +4.8%
126,387 April 2011 29,3423 Ram Trucks +25.8% April 2012 21,126 +23.1%
88,590 April 2011 17,6804 GMC Sierra +6.3% April 2012 12,598 +19.7%
47,271 April 2011 10,5235 Toyota Tacoma
+20.6% April 2012 10,901 +3.7%
43,020 April 2011 10,5106 Toyota Tundra -4.4% April 2012 7,219 -13.1%
27,653 April 2011 8,3127 Nissan Frontier +27.3% April 2012 4,148 +21.9%
18,254 April 2011 3,404 -
-
I thought possibly this would be a forum for intelligent input and food for thought, but closed minds aren’t open for real discussion. I am one of those women who pilot a monster. I also build it’s engine, trans, and have designed and built my own chassis’. I came to this forum to hopefully discuss and learn about GM’s position in the market as part of my research of GM (and Chrysler Corp), and gain some bit of insight. I am not simply looking for a sponsorship, but a partnership. With only 2 trucks running at events and 2 trucks to give to my new partner for marketing opportunities for themselves and to some of their other partners. I never dreamed I would enter a place where women were talked down to, neanderthal opinions prevail, and the dollar bills the only thing of value. The reason monsters won’t use tobacco and alcohol is that they still value the family. I’m sorry that more people don’t. I would never talk bad about NASCAR or any other motorsport, but children (with their MOTHERS and fathers) do attend our events. If this backwoods attitude is what I get from the representatives of GM Authority, then I guess this answers the question of whether this is a company I would want to be associated with.
@Grawdaddy–I am sorry that you seem to be suffering at the hands of successful women, but an attitude change might make you a more valuable person and maybe you could bring home more money than your wife someday. -
First, none of us are GMA representatives, we are random people who comment on posts, and you cant judge all the people on this site by one comment by a random person.
Second GMA is not really a business, they are not making money, so they cant really do a sponsorship. This is just a blog about GM.
Ill repeat, so far no one who commented is a GMA representative. If you want to talk to a GMA rep, then talk to Alex or Manoli or go to to GMA’s contact page.
Also, GMA is not associated with GM the company at all.
Hope this clears things up.
-
You’ve just proved my point with your sales data. YTD, the GMT900 is only 17K units behind the F-150.
Way to shoot yourself in your own foot!
Nobody is getting worked up by the difference in sales figures, and sponsorship at monster truck events will not tip the balance one way or another.
Sadly, for your, nobody in Detroit cares about it the tiny difference in annual truck sales figures when they are that close; certainly not as much of those with over-inflated, baseless opinions who frequent monster truck events may think.
As much as someone who attends those events may like to belive their opinions are valid or important, they have yet to realize that in order for them to even be taken seriously in ANY matter of importance, they need to wear a white collar, and not a blue one.
Thus, you won’t find them at monster truck events, where nothing can be improved upon, and where its paleo-conservative ‘family values’ prevent it from ever being mainsteam without influence from major advertisers. Monster trucks are just a tired and outdatted entertainment format from 30 years ago, and a heyday that only be remember in conjunction with glam rock.
If the “monster truck scene” is unwilling to modernize through effective advertising (yes, alcohol and tabbaco), while crying like children when none of the D3 give them any attention, then I’ll be only too pleased to sit back and watch other legitimate forms of motorsports (including worthless drifting events) while what remains of monster trucks slit their own throats.
That’s right, drifting. It’s not even a form of racing, but even it is self-funding and gets people to part with their money, and I bet I even you know just how popular drifting is versus monster truck events.
–
This is your problem:
You’re trying to suckhold the D3 into giving your dying form of entertainment money because you don’t have the balls to ask Bacardi or Marlboro for it.
To that, I say TFB. Monster trucks need to get with the times or die.
–
With that, Grave Diggger could be a metaphor for the fate of monster trucks as a whole.
-
- You must be logged in to reply to this topic.
