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Some want Pontiac back, some Saturn. We’ll I want Hummer back! Although it’ll probably never happen, but I think there is a market for Hummer. Few years ago at the show I’ve seen HX concept which I thought was off the hook, and wished GM would build it to compete with the Wrangler.
As long as its models would be off road capable and tough (unlike H2) and with better fuel economy say 15/18 for H2, i think it would do well on a small scale around the world. It was a mistake not to offer a diesel in the first place. -
To be honest, not really.
GM always has great ideas but never executes them right. The first thing GM should have done after the H2 became a hit was make a wrangler competitor, and then made the H3 look different than the H2 and quite a bit smaller with better mpg. Then positioned the next gen H2 as a grand cherokee competitor.
Basically make it a Jeep fighter, but they never did.
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Actually I would rather have Hummer be more upscale then Jeep and more like Range Rover competitor. I think idea was great, looks was great but MPG sucked and H2 didn’t have great off road capabities. H2 needed to be a bit smaller, but then it’ll lose the concept of a Hummer which was suppose to look like Humvee. I think a lighter and more efficient H2 would do the trick! Perhaps aluminum body and a diesel.
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Yea the H2 was a class of its own, and it wasnt really a good class to be in. The H2 was not a soft luxury softy that was extremely comfortable with a beautiful interior, rather it looked like a tough brazen off roader and drove like one too, but didnt back it up with actual off roading credentials.
Hummer could have been positioned toward two groups of different people:
1. City people who wanted a SUV that looks tough but is actually a soft luxurious easy to drive and handle car with a nice comfortable interior, a la Range Rover
2. Or people who wanted the tough looks and the looks to be backed up with a truck that can be taken off road, a la wrangler or cherokee
The H2 was neither, thats why it failed.
Again for GM, great idea, wrong execution.
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I’d have to agree with you with the H2, but H3 on the other hand was a off roader.
If Hummer was to return, it needs to place itself in the second description of yours,
H2 lighter, more efficient.
Offer H2T with crewcab and 5 and a half foot bed, forget about that SUT.
H3 also lighter.
Keep the H3T
HX upscale wrangler fighter
All Hummers to offer superior off road capabilities and diesel engines throughout the lineup. -
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@RJIOIN What’s not really?
Here’s the thing about Hummer: it needs to offer capability and sustainability. The H2 as it was can’t exist in today’s fuel-efficiency-centric world. The H3 may even be as big as Hummer could potentially go.
Jeep’s Wrangler and Wrangler Unlimited own their segment pretty much uncontested, even though they refuse to make a pickup variant, or one with a real roof for those who don’t care about going topless in the summer wind. Hummer, if it were to come back, should beat the Wrangler line at its own game.
But I can see GMC doing the same with an exclusive line of its own… eh?
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@RJION I see. Didn’t know what you were referring to at first :)>-
@chevtothemax I don’t really care what they’d call it — as long as it happens. Perhaps something along the lines of an “All-Terrain” line?That would somewhat conflict with the Terrain CUV, though, but I’m referencing the name of the (sweet mother of all things holy) Sierra All Terrain Concept:
http://gmauthority.com/blog/2011/01/naias-2011-gmc-sierra-all-terrain-hd-concept-doesnt-need-a-press-conference-for-attention/ -
Kind of hard to not see what he was referring to, it was the answer to the frigging title of the post!
Hummer is dead and not coming back. Ever. I would like to see GMC take up some of Hummers mantle by making a wrangler competitor and a Raptor fighter and maybe even a bigger off roader somewhere along the lines of the grand cherokee. And put super masculine styling in all of them.
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@Lex I’m sure it’s possible to modify it, but the real question — as you asked — is the degree of difficulty, time, and effort.
And is it even worth it financially to compete with the Wrangler?
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Yes the wrangler segment is not very profitable and Chrysler only makes money on it because the old platform that the wrangler is on is a gold mine, building a new platform similar to the wranglers would be really expensive considering the low volume, even though the truck would probably be superior to the wrangler in all aspects, it wont make money, especially without the reputation the wrangler has.
It would make a really nice addition to GMC and help define the brand.
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