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Re: Why Pontiac blew chunks, sucked…

#40242
Alex Luft
Keymaster

You’ve a very skewed perception of the auto industry, what works in the marketplace, and what doesn’t.

No one is saying that the G8 was a bad car. It just didn’t sell well, hence it was not a success as it never moved more than 3,500 units a month!

That’s not bad when you’re talking about a low-volume, high-profit luxury vehicle. But it doesn’t make financial sense for a mainstream, low-margin brand like Pontiac.

Either way, the new Chevy SS Performance Sedan will be an exception, as it will be low in volume, and high in margin:
http://gmauthority.com/blog/2012/05/chevrolet-confirms-ss-performance-sedan/

As it relates to Lexus (which does not suck), Buick, or Cadillac, let’s not even go there. In a matter of a decade, General Motors has the potential to outright own the luxury space with its two high-line brands. If you don’t understand this, you should do some research. Here’s a good starting point:

http://gmauthority.com/blog/2010/01/gma-dp-1-2/

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