While it is true that Pontiac’s unique cars were few towards the end (GTO, G8, Solstice), and that it’s other models were badge-engineered Chevrolets, the G6 sold in really huge numbers during it’s existence- and remember, it included a coupe and convertible model as well. What has not been discussed is the fact that Pontiac’s greatest enemy was within the GM hierarchy itself; that is, Chevrolet’s dealers. Just as they were jealous of Saturn putting out small cars (well documented), they couldn’t bear to have Pontiac steer any more customers away from Chevy models. And the argument that “a Firebird customer will just as easily buy a Camaro” was something GM bean counters believed.
The reality, however, is that Pontiac did, in fact have many loyal customers; most of whom it has been learned have “jumped ship”.