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GM Authority

Re: Who thinks it’s time to start talking about Pontiac again?

#39482
Alex Luft
Keymaster

@gcmeninsr The G8 is/was a great car, but it’s no BMW. Your son in law represents a very small sample that wouldn’t even put a dent in BMW sales. We’re talking about a luxury brand, a luxury experience, premium interior materials and warranty, built-in maintenance, state-of-the art technology and fuel economy, and a superior dealership experience. The G8 had none of those.

Saying that Pontiac is a BMW competitor is like saying that the Camaro will sell en masse to buyers of the Jaguar XK.

In regards to GM losing sales… Keep in mind that more than half of the cars you see on the road were purchased second hand, and that Chevy has recorded impressive YOY sales gains over the last 2 years.

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