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Re: Who thinks it’s time to start talking about Pontiac again?

#38644
Alex Luft
Keymaster

@PontiacRulz I sure did. I even just went back to re-read it.

What I still don’t understand is twofold:
1. How will Pontiac be different? You describe it as being the “excitement brand”. How will that look like in actual vehicles? How will that be different from Chevy?
2. To yours and @moanalua’s points of there being many people who would like to see the return of Pontiac: I don’t think it’s possible to truly quantify how many such people there are. Or if they even bought their current Pontiac because it was a Pontiac… or perhaps it was just the cheapest car they could find, or the only dealerships where they could get decent financing/lease terms.

In other words, finding out real-world demand is very difficult, if not impossible.

But forget all that — the most important aspect is product, without which a brand is just a marketing tool. So I return to item #1 above.

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