“sportiness” is dead. Go big or go home. It’s got to be full on “sport”, not half-ass “sportiness” or “sporty”.
There will be people who want “sports” cars, but they are going to have to pay dearly for it. As usual, the stubborn will scoff at turbo 4’s, but it’s likely as affordable as many will ever obtain/achieve.
The days of affordable muscle (re: V8’s and RWD) are dead. If you want a V8, you’re going to have to pay a premium.
And “themed” brands are dead. Pontiac couldn’t work it. Dodge, however, repurposed itself and sells in volume; something Pontiac could never do while trying to be “sporty”.
