There is one thing that I can’t understand, and you did highlight it.
“that not EVERY potential Pontiac customer is a DIE-HARD loyalist of the brand.”
To me, it would seem that anyone who would want Pontiac to return AND would buy a new Pontiac would be that kind of person; someone who would have a windshield banner, an older model SC/3.8 GP, or perhaps a G6 GT that they hold in high reguard. I mean there were some few fleating highpoints in Pontiac’s later years, but it isn’t exactly earthshattering features that everyone will remember, or even hype up.
For example, for one model year there was a Cobalt SS/TC sedan. Only one year, while the coupe SS/TC sold for 3 years. Why is that important? Because a group of people even smaller than Pro-Pontiacists belive that the Cobalt SS/TC sedan is one of the greatest sport compacts of the last 5 years and are angry at GM for not offering it alongside the coupe. They are free to feel so, but will it matter in the long run? No. That model and bodystyle will be forgotten to and they will eventually have to move on. They need a contingency plan if they are going to dig their heels in and hold such opinions and feelings for the long term. If the awful reality sets in and they realize they can’t get what they want, it will hurt very badly.
I guess what I’m saying is that perhaps someday in the future, you’re going to realize that the likelyhood of Pontiac returning is very unlikely and you’ll have to make a hard choice. You’ll weigh the value of Pontiac as a whole versus wether or not it’s worth trying to justify holding the brand in such high reguard in light of all the time that has passed since Pontiac was closed.
On GMA’s blog not too long ago, there was a NASCAR post in which someone said (to the effect of) “you’re going to tell me everyone on here (GMA) isn’t a brand rooter?”. I said no; I’m just here to monitor and comment on GM’s performace.
The same can be said for a brand like Pontiac. It’s one thing to root for a brand. It’s another thing to live inside one.
