GM has the power to bring back Pontiac.
1). General Motors Company retained assets of defunct Pontiac rather than allowing them to fall into the liquidation company. That means GM is still in control of the Pontiac brand, therefor it would be easy to return it to market.
2). Market holes! Right now GM has to many luxury brands and no economy brand. The problem was originally to much saturation. With Saturn, Oldsmobile, Hummer, & Saab in the grave…the best think for GM would be to revive Pontiac as a turn car for Chevrolet. Hyundai has Kia, Toyota has Scion, GM need a cheaper turn car. Pontiac need smaller, cheaper, and fuel efficient cars with some candy…a firebird, GTO who knows.
3). Chain of dealers. GM not only already has a supply chain of dealers nationwide. But those dealers are drowning without Pontiac. Buick GMC dealers have taken a hit in volume having lost Pontiac. The value of those business and their ability to move products has fallen by the way. Those dealers have lost somewhere between 20,000 & 25,000 new car sales per month nationwide.
It would take some time, but it is definitely the smart move to get back in the Pontiac business. They’ve got the ability to produce vehicles, a network already in place to retail them, and a product whose name is still well known.
