We already touched upon this, but how many is “lots”? Let’s say there are 100,000 Pontiac loyalists like yourself. It’s a downward slope, though, with the following steps at which a certain amount of folks drops off:
1. Make the decision for a new vehicle to be a Pontiac — lets say this is 100% of the 100,000
2. Qualify for financing/credit — 70-80%
3. Buy the car at the credit terms from step 2 — 70-80% of #2 above
So that initial 100,000 has tuned into something like 60,000-70,000 buyers. Audi sells more a year than that.
Pontiac offers no real growth or expansion opportunities past a select few such as yourself, and it would cannibalize Chevy (the brand that really matters worldwide), much how GMC is cannibalizing Chevy today.
At some point, a sale is simply not worth it due to dimishing returns. This is one of those cases.
