1. There’s no GUARANTEE that GM is keeping the rights to Pontiac with an eye to reviving the brand. As owner of the Pontiac name, GM earns royalties on such items as die-cast models of Pontiacs. At the same time, keeping the rights to Pontiac DOES leave the door open for Pontiac’s return. Of course, that doesn’t necessarily mean that GM WILL go there, but at least the possibility exists. Having said that, I’ve read in countless posts on other Pontiac-related message-boards that GM might very well be keeping the rights to Pontiac in order to revive the brand at some later date.
2. On this one, follow your heart. If you want Pontiac back, keep agitating for its return. Last I heard, GM said it “would never say never” to reviving Pontiac. The scope of the hue and cry for Pontiac’s return is unprecedented. Google “Bring Back Pontiac”, and see what you get. The number of websites asking for Pontiac’s return is inspiring. Look at the other brands that were discontinued over the past eleven years or so: Plymouth, Olds, and Mercury (in chronological order). You’ll see NOTHING LIKE the effort being put into bringing Pontiac back. Pontiac was a compelling brand, both here and (especially) in Canada. It was the #1 American brand in Canada, and #3 at GM here in the US. Pontiac’s support is evidenced by all the websites you see when you Google “Bring Back Pontiac”. Until GM ITSELF says it will never revive Pontiac, MAY I SUGGEST YOU KEEP FIGHTING THE GOOD FIGHT, and keep the faith. That’s certainly what I intend to do. I hope you might continue to stand by me and all the other Pontiac faithful across the US and Canada. Again: Last I heard, GM said it “WOULD NEVER SAY NEVER” to Pontiac.
