QUESTION:1. Who will buy Pontiacs? ANSWER: Whoever likes them. Just like any other brand. If you like the looks, features, price, etc. of a car then you will check it out…that’s how it is with all car brands. That is how car brands get new customers, they build good cars. Also, there are a lot of Pontiac fans out there who will be happy the brand is back and will probably jump back to the brand.
QUESTION 2. Will it be enough for financial sense (profit)? ANSWER: Yes. Pontiac was GM’s third most profitable brand in the States when it was phased out, Pontiac HAS a huge fan base and people know the brand just like they know Chevy. You know how the “new GM” has made Buick, Chevy, GMC and Cadillac the best they have been in years? Well GM would do the same to Pontiac. The new Buicks, Cadillacs and Chevys are some awesome cars, Pontiac would benefit the same way if it were brought back.
Question 3. How will Pontiac be different than Chevy? ANSWER: Chevy is a mainstream brand that has to build vehicles that appeal to a broad range of people (silverado for hauling, camaro for performance people, traverse for familes, sonic for college kids, etc.) So Chevy has to pay attention to a lot of different people who want different types of vehicles. Pontiac on the other hand will be focused solely on the performance enthusiast. Pontiac will strictly be CARS, no trucks or SUV’s like Chevy. Pontiac will be an affordable performance brand (that also does it’s best at getting the best fuel economy it can) and will bring back the slogan…WE BUILD EXCITEMENT!
