Remember: The only reason Pontiac was killed-off was the Great Recession. I don’t think Pontiac has to be RADICALLY different than it was just before the recession.
1. Who will buy Pontiacs? Why not the same folks who were buying them before the
recession?
2. If GM would tweak Pontiac in such a way that perhaps a smaller percentage of its
sales went to fleets, I think Pontiac can be profitable.
3. I see no reason why Pontiac should have to be any more different than Chevy than
it was when the recession hit.
I don’t see why it would have been better if Solstice and G8 were Chevys. Also, I don’t
think Pontiac would threaten Chevy’s mass-market appeal. Chevy has always been #1
in sales for GM, even during Pontiac’s strongest years. I’m not insisting that Pontiac eclipse Chevy. As a loyal, life-long Pontiac (and therefore, GM) customer, I’m asking only that the brand be brought back. And believe me, I don’t think I’m the only such customer. But for the Great Recession, Pontiac would probably still be around. That recession is over. So should Pontiac’s absence.
