Since there’s significant repetition – I reiterate:
Chevy runs deep – however, to me, Pontiac runs deeper – I too will not be buying GM until it returns – it’s Ford or Jeep for me, for now.
As far as the business case – one could certainly argue GMC is a Chevy clone and Buick is a rebadged Caprice – so why not have just one division ??
Fact is Audi, KIA, Hyundai, Fiat, Scion, Suzuki, Mitsubishi, Volvo, and others produce cars that undersold Pontiac for most if not all their history – and for which Honda and Toyota could have easily produced to meet these needs – but these companies fight on.
The business case for Pontiac was well established prior to BO’s intervention – it was to have been a niche brand and would have survived with quality, desirable, economical & performance vehicles. G8, G6, Vibe and Solstice were proof of that.
Few cars have the brand loyalty of Pontiac. Their own magazine, numerous national events, manufacturers of parts (including complete new engines !) are unrivaled by all but Chevy.
The business case is in the eye of the beholder.
De-unionize. Wages and benefits on par with the foreign badges.
Move south, get great tax advantages.
Do what Capitalism does best – separate people from their money (voluntarily) and leave them feeling happy about it.
Elect Republicans such that companies can start making decisions in their interest and not in the interest of bloated unions and other special interest groups – that ultimately force what has happened here.
