I would be content to let GM come-up with the business plan. I’ve always felt that it would be a bit presumptuous of US to suggest a business plan to GM. GM would be in the best position to do that, given its in-house marketing division and bean-counters. For example, no one knows GM’s cost structure better than GM itself. As I’ve posted before, I really don’t care HOW Pontiac returns, as long as it DOES return. If you’ll google “Bring Back Pontiac”, you’ll see that there are an awful lot of people who want the brand back. You might want to visit some of the many websites you’ll find.
Should Pontiac target twenty-somethings, or should it target THIRTY-somethings? As a demographic, the thirty-somethings have more disposable income, but are still young enough to want something sporty. Details like that, I’m willing to leave to GM. When it comes to Pontiac, I’m not picky. I simply want the brand back.
Ask PontiacRulz about the strong demand for Pontiac, here and in Canada. I think GM should go for it, and I HOPE that GM goes for it.
