And what, exactly, would a “revived” Pontiac offer?
Mind you, a “revived pontiac” wouldn’t have anymore autonomy than what it had when it left. If you’re suggesting a “Pontiac only platform and RWD only”, then bringing the brand back is meaningless if it costs billions to do so and sells only to a few thousand every year.
If that’s the case, Pontiac would be a returning cancer; another black hole in GM’s balance.
So I’ll ask again, because a workable business plan is only a fraction of what it would take to bring Pontiac back:
What would Pontiac offer to 20-somethings with limited disposable income that would appeal to their demographic’s demands of fuel effeiceny, affordability, and safety?
