@PontiacRulz Because the barriers to doing so are humongous. Here’s what would need to occur to make Pontiac a global player:
1. Design, develop, and engineer a new product portfolio (very expensive)
2. Resurrect the brand in the U.S. and Canada (cheap)
3. Market a brand that’s been off the market for the last two (or more) years (mildly expensive)
4. Coordinate dealer activities to sell the product (cheap in NA, very expensive outside of NA)
5. Repeat steps 2 through 4 in markets outside of North America (prohibitively expensive)
A brand like Pontiac would add very little value in uber competitive markets such as Europe while taking volume away from Chevy.
My question is this: how would Pontiac be different than Chevy, keeping in mind that most, if not all vehicles, will share architectures with those from the Bow tie?
