“Regarding Dodge: Increasingly, I’m seeing Pontiac being compared to Dodge on other Pontiac-related message boards. You would think that Dodge–being Chrysler’s only mainstream brand–would target Chevy or Ford. Instead, it seems to be going after Pontiac’s demographic: Younger buyers looking for sporty vehicles. That gives GM another reason to revive Pontiac: To go after Dodge. Chevy targets Ford, Buick targets Lexus, and a revived Pontiac goes after Dodge.”
Why can’t Chevy’s newly-found “Passion division” do what you’re describing?
