I think it’s incredible how differently Americans view Opel to how Europeans do. In Europe it is possibly the least cool brand of car, and they’re considered to be desperately dull to drive.
Europeans laugh at them, usually. It’s extraordinary how you say their image is of ‘the German sporty brand for the mainstream’ when they’re not even viewed as being particularly German. More ‘pan-European’.
However in Britain, where they’re branded ‘Vauxhall’, they’re the second most popular brand of car (behind Ford, but considered cooler than Ford, with more potential to boost sales), and most young people want a Corsa as their first car.
Whilst Opel may have the right image in America, please accept that it’s reputation and image COULD NOT BE WORSE in Europe. In this comment, I’m considering Britain and Europe to be different entities, as in terms of buying cars, we definitely are.
