Re: Who thinks it’s time to start talking about Pontiac again?

1. Are you SURE that the Bring Pontiac Back website isn’t being updated due to lack of interest, and not some other reason? It’s had TECHNICAL issues in the past.
2. You said yourself that GM is a multi-billion dollar corporation. It therefore DOES have the resources to re-invest in Pontiac. And why should it? You answered that question, too: BECAUSE Pontiac IS a LEGACY brand.
3. Yes, I’m a musclecar guy, but that doesn’t mean GM HAS to revive Pontiac as a musclecar brand. GM can give a revived Pontiac any kind of line-up of vehicles that GM wants.
4. Yes, Buick’s profit-per-vehicle was higher than Pontiac’s. That’s because Buick is a more-upscale brand, so its vehicles COST more. Buick’s per-vehicle profit is also higher than Chevy’s; Chevy is still around.
5. Yes, Buick sells well in China. But Pontiac sold well in Canada. Doesn’t that make Pontiac SOMETHING of a global brand?
6. Not ALL of Pontiac’s iconic vehicles were from “40 years ago.” The G8 and Solstice were iconic.
7. Have to disagree with you regarding loyalty. I am loyal to the Pontiac brand. I like any and all Pontiacs. I maintain that ANY Pontiac is better than NO Pontiac at all.
8. We can’t dump on Pontiac for badge-engineering. EVERY brand does that. GMC is a badge-engineered Chevy. Examples from other automakers? Lexus is a badge-engineered Toyota. Infiniti is a badge-engineered Nissan. Acura is a badge-engineered Honda, and so on.
9. Let’s assume that GM killed Pontiac to stay alive during bankruptcy and the Great Recession. If we assume that, then Pontiac’s murder has ALREADY served its purpose. GM is no longer teetering on the edge of oblivion, and the Great Recession is over (it ended in May ’09). TIME TO BRING PONTIAC BACK.
10. Buick had only THREE models when Pontiac was murdered. At least Pontiac had more than that (five). There was also talk of a G8 sport truck at the time.
11. Why should Pontiac have to have a unique powertrain if Chevy and Buick don’t?
12. Bottom line: If there is adequate demand for Pontiac (and I believe there is), then it makes business sense to revive it.