Fair enough. PontiacRulz mentioned the website/organization, “Bring Pontiac Back.org”. I’ve posted on that website. About a year or two ago, I posted that I had a friend who questioned whether we Pontiac loyalists would commit to purchasing a new Pontiac, if GM demanded THAT as a precondition to its returning the brand. And I posted that I would strongly consider it. As I mentioned in a couple of posts on THIS thread, I’m a musclecar guy. I might add that I prefer Pontiac’s older musclecars. Yet I would consider committing to purchasing a NEW Pontiac, if GM were to demand THAT of a certain number of Pontiac loyalists as a precondition to bringing the brand back.
Furthermore, I would beg to differ with the notion that somehow we Pontiac loyalists are perhaps underestimating how difficult it would be for GM to revive the brand. What I have to say to that is: Hey, WE weren’t the ones who killed the brand. Many Pontiac loyalists like me have been purchasing ONLY Pontiacs all their lives. I would think that GM owes people like US a debt of gratitude. We’ve been loyal customers. I almost think that GM owes it to Pontiac’s legions of loyalists to bring the brand back. We’ve stood with that GM brand for decades. Obviously, GM doesn’t have a legal obligation to do that, but it would be great PR and damage-control. GM generated a TREMENDOUS amount of ill will by killing Pontiac.
1. Pontiac was NUMBER THREE in sales at GM, right behind Chevy and GMC.
2. Not only was Pontiac ahead of #4 Buick; it was outselling Buick TWO-TO-ONE. I
mean, it wasn’t even CLOSE.
3. Pontiac was a strong, iconic, legacy brand.
4. Pontiac had (and continues to have) a large, loyal following.
5. The Great Recession, which ultimately caused GM to kill Pontiac, is over. It’s been over for what, almost three years?
6. Last year GM passed Toyota to regain its position as the world’s #1 automaker. Therefore, GM is healthy again. GM can no longer say that it’s too “weak” to consider reviving Pontiac.
So: Perhaps it WOULD be difficult for GM to revive Pontiac. However, given all that I’ve mentioned in this post, IT’S STILL THE THING TO DO. Not only that; as PontiacRulz mentioned earlier, the brand would surely sell. Also, GM doesn’t have to re-invent the wheel. Just as before, Pontiac can share the same engines and platforms as other GM brands. We’re trying to get GM to revive a BRAND, not create a new COMPANY featuring Pontiac as a TOTALLY different vehicle from the ground up. THAT wouldn’t be feasible, and that’s not what we’re asking. The Pontiac brand could be plugged right back in with GMC and Buick. GM wouldn’t even have to create new dealerships. Finally, we’re saying that Pontiac still has adequate demand to make it viable, and in Canada as well. (In fact, ESPECIALLY in Canada).
