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Re: Who thinks it’s time to start talking about Pontiac again?

#38759
Moanalua
Participant

Well, yes: The G8 was indeed the poor man’s BMW. Nothing wrong with that. It served customers who couldn’t afford a BMW. Those count as sales for Pontiac. That’s the main thing: Sell cars. Yes, no one who can AFFORD a BMW would look at Pontiac. But those who CAN’T afford a BMW certainly might look at Pontiac. Having said that, I’m still totally OK with Pontiac being “performance for the mainstream,” as you say. Again, GM can configure Pontiac in any way that it wants, as long as it brings the brand back.

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